You just torpedoed the company’s sales.
Posted on 04/10/2023 5:29:18 AM PDT by McGruff
Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity.
Alissa Heinerscheid did an interview with the podcast "Make Yourself At Home" on March 30, where she discussed her work in transforming the Bud Light brand.
"I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,'" Heinerscheid said.
Heinerscheid's comments have gone viral days later, after Bud Light and its parent company Anheuser-Busch received backlash for partnering with transgender activist Dylan Mulvaney.
(Excerpt) Read more at foxnews.com ...
Bud Light’s marketing VP says she... SHE...
...thats all I needed to know and I stopped right there.
95% of fluster clucks have a woman involved near or at the top. And 99.9% of the time its a butt ugly one at that...
hickory dickory dock,
.......
This is what they call an activist for the freak show in Budland.
“95% of fluster clucks have a woman involved near or at the top. And 99.9% of the time its a butt ugly one at that...”
Amen, brother! I am too old and seen too much to be told otherwise.
BTW, this won't just damage Bud Light. Bud and all the other beers of AB InBev are going to be abandoned (and IIRC, Bud "was" the 2nd best seller in the U.S. behind Heineken).
At least now they have someone to blame........................
Millennials all seem to think that people *should be* okay with the queering of America.
At least those folks have a warning to leave ahead of the inevitable layoffs.
You just torpedoed the company’s sales.
Rainbow -— love it. I’ll wager she’ll be gone within a week...
These guys will immediately stop drinking it and not because of a national boycott. The teasing will be brutal for anyone lifting a Bud or Bud Light.
Yes, insult and alienate your historic client base. 😆
AA
She should have told Bud Light that she was going to change their brand to Bud Light In The Loafers.
If it wasn’t for white college educated women we wouldn’t have Brandon to deal with right now.
lol! Btt!
Transforming the Bud Light brand , LOL
cost the economy BILLIONS
I was wondering the other day how much money including, jetting cost to get to climate meetings, cost of journalist and news centers as well as tax giveaways and construction costs for wind and solar has been spent on climate change?
or Bud Light in the Loafers
“If it wasn’t for white college educated women we wouldn’t have Brandon to deal with right now.”
They didn’t win the vote. The vote was stolen.
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