Posted on 04/10/2023 5:29:18 AM PDT by McGruff
Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity.
Alissa Heinerscheid did an interview with the podcast "Make Yourself At Home" on March 30, where she discussed her work in transforming the Bud Light brand.
"I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,'" Heinerscheid said.
Heinerscheid's comments have gone viral days later, after Bud Light and its parent company Anheuser-Busch received backlash for partnering with transgender activist Dylan Mulvaney.
(Excerpt) Read more at foxnews.com ...
BTTT
Her picture and your description describe her perfectly, if you google her name and look at her Linkedin profile, you will see she went to a college preparatory school in Massachusetts for girls, went to Harvard undergrad majoring in English Language and Literature/Letters and obtained her MBA from The Wharton School in Pennsylvania.
I bet she never drank a Bud or Bud light in her life and became a national brand major for Bud Light.
She’s the perfect woke idiot that will ruin a major beer brand and not even realize it.
That “chosen “their” beer brand by the time they were 25” is new to me, but thinking on it it seems correct. It describes my behavior anyway.
The company that owns Bud Light is a huge conglomerate. They own hundreds of brands. They don’t care about the outrage. This will be forgotten in a few weeks, and Bud Light’s bottom line will not suffer. Event if sales drop a bit, they now have street cred with the LGBTQI+ weirdos so Bud Light cannot be attacked for lack of diversity or inclusion. Bud Light hates the people who actually drink their beer, but those people won’t stop buying it en masse.
Hiring this girl to manage advertising for a brand of beer is similar to hiring Andrew Dice Clay to manage advertising for a brand of feminine hygiene products.
She has a BA from Harvard in English Literature...just what the AB brand needs.
It’s all about her. Advertising is for customers
The brand was in decline because of the availability of higher quality microbrews.
So now she alienates hetero men to affiliate the brand with .4% of the population, who have a high incidence of mental illness. She kicked the Bud brand over the cliff. Man-hating single mom is my guess. Let’s google her and find out.....
"Mary Mary, Quite Contrary....."
Wow!!
She did such a great job with Bud Light!!
It may never recover from stabbing into the heart of it’s many followers with Transexual politics.
I suppose staying away from politics sticking to sports was just not profitable....
She is so smart!! ROFLOL.
Goodbye Bud light, and Good night.
“most people had chosen their beer brand by the time they were 25”
Exactly. These brand experts know exactly what they are doing.
Bud Light, Nike, JD, Gillette. To a 17 year old these are mom and dad brands. Very uncool.
How to fix that? Easy: get a lot of uncool old people raging at how radical the brand is. All of a sudden you have a new generation on board and your brand thrives for another 25 years.
It is in decline because it doesn't taste nearly as good as the many local microbreweries. Nor does Bud market a descent IPA. The recent move to transgenderism will cause more decline in sales.
Okay, they pick up the transgendered market. How many "Good Old Boys" will quit drinking it? The lady needs to update her resume.
When General Dynamics sent us all to diversity training, we were exposed to the diversity team which was led by a genuine communist from Nicaragua. I had a chat with a recent black graduate working in HR and she was a died-in-the-wool communist. I asked the manager of HR why they had hired these people and didn’t get an answer. My takeaway was the people hired for the diversity “team” were one hundred percent focused on their effort. They were intense people with no other goal in their lives. If it weren’t for the fact that what they were doing was “trendy?” then they’d have been called mentally disturbed. In our culture nobody is that “into” something so arguably mundane and stupid. Imagine someone who could not stop talking about, say, beenie babies. They seemed crazy to me.
Back in my father's day that was also true of cigarettes, but all that's changed of course--though I suspect the revolutionaries almost regret banning cigarette advertising, since they can't hire Tranny-of-the-Day to be the face of Lucky Strike or something.
She looks as though she has an eating disorder, or is a Ukrainian activist.
The whole world knows what this person did to shut down sales at Transheuser Bush!!!!!
My first move might be putting a picture of Andrew Dice Clay on the bottles. I'm sure that would help drive sales. How can women resist Andrew Dice Clay?
Slogan could be "Smell Nice for Dice"
But then again, what do I know about marketing women's perfume?
Inspired by what? Not whom, what?
It is quite possible that the boys really in charge thought: “Let this TWOT run with this and crash. Then, we can be done with IT.”
A cowardly way to deal with such a problem, hence “boys”, not men/women.
Bud Light was in decline because it was a lousy beer. Watery taste and no body.
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