Posted on 04/10/2023 5:29:18 AM PDT by McGruff
Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity.
Alissa Heinerscheid did an interview with the podcast "Make Yourself At Home" on March 30, where she discussed her work in transforming the Bud Light brand.
"I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,'" Heinerscheid said.
Heinerscheid's comments have gone viral days later, after Bud Light and its parent company Anheuser-Busch received backlash for partnering with transgender activist Dylan Mulvaney.
(Excerpt) Read more at foxnews.com ...
Who better than a woman to tell men what beer to drink. EPIC FAIL.
Any idiot can chase off your current customer base in an effort to reach new customers. She is a moron…
I wonder how many hundreds of millions in future lost revenue this nitwit has cost her corporation?
As we used to say in Wisconsin,
“Lite Beer is for people who don’t like to drink,
They just like to pee!”
That is not the face of a “vice president of marketing” for a company with Clydesdale horses for a mascot.
First grade teacher maybe.
Why does this idiot still have a job?
Jane, you ignorant slut! Is it time yet.
Stupid woman. She thinks people are actually ok with the queering of America.
Would have been cheaper marketing to just run 10 second spots saying….
“Bud Light…… the beer for queers”
I would speculate that ‘woke’ female nitwits have cost the economy BILLIONS since 2000...billions and billions.
Feel sorry for all the people in this fiasco that are going to lose their jobs as product sales tank
She's positioning herself. The Brand will cease to exist. But it won't be her fault! No way! The bed was on fire when she lay down on it.
Will her LinkedIn page reflect those values in a month after she’s fired?
/s
Yeah.....
...you're fired.
They could have just gone the ‘Schmitt’s Gay’ Route....
‘Schmitt’s Gay’ - SNL
https://www.youtube.com/watch?v=hCOSejS1SSY
I wonder if Ms. Heinerscheid thought that blue-collar beer drinkers do not actually have access to the internet or use social media. Did she think that AB could reach out to bring in these “new” trans beer drinkers and the regular customers would not notice the advertising? For in the left’s world those conservatives are so uneducated and backwards, the chance of them ever being aware of the new ad campaign is pretty slim, right?
So her plan was to:
1) Promote a 26 year old male pretending to be a pre-teen girl as being the new face of Bud Light;
2) Thus bring in a new customer base of fake men and women to drink Bud Light;
3) Previous loyal customers would never know or those that did would support the new D.I.E. initiatives;
4) Success due to increased sales and awards for an amazing ad campaign plan.
At what point in the process did things go wrong?
This isn’t about making money by selling more beer; this is about taking a steaming dump on something that normal Americans like, crappy Bud Light. They are willing and able to lose some money in order to humiliate the public. This is why “follow the money” is a limited rubric.
The issue is never the issue, the issue is always the revolution.
Back when I taught Marketing a generation ago, we had a specific section on beer marketing. The skinny was that most people had chosen "their" beer brand by the time they were 25, so marketing had to do two things, try to get college-age kids to pick their brand, and make everyone else feel good who had picked their brand.
This isn't marketing, this is the revolution.
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