The issue is never the issue, the issue is always the revolution.
Back when I taught Marketing a generation ago, we had a specific section on beer marketing. The skinny was that most people had chosen "their" beer brand by the time they were 25, so marketing had to do two things, try to get college-age kids to pick their brand, and make everyone else feel good who had picked their brand.
This isn't marketing, this is the revolution.
That “chosen “their” beer brand by the time they were 25” is new to me, but thinking on it it seems correct. It describes my behavior anyway.
“most people had chosen their beer brand by the time they were 25”
Exactly. These brand experts know exactly what they are doing.
Bud Light, Nike, JD, Gillette. To a 17 year old these are mom and dad brands. Very uncool.
How to fix that? Easy: get a lot of uncool old people raging at how radical the brand is. All of a sudden you have a new generation on board and your brand thrives for another 25 years.
Excellent a marketing professor!!!
She didn’t do her homework. I do most of the grocery shopping and granted we are in a smaller Texas town. Here’s what I see on the beer aisle. LOTS of 24+ packs of cheap beer. Most of the purchasers in her category are either older people in the motorized buggies who drink most of their dinner daily or Mexican laborers at noon who come in and buy their beer by the 24 pack. I guess they have it iced down for the evening. Literally, each worker has a huge pack and they walk out laughing.
The only other category for Bud-lite is ladies watching their figure and/or wanting to drink more beer but not add the total calories of regular beer.
She needs to not work from home!!!!!!!! My dad was offered a marketing/VP position with Coors when it came to Texas. He refused! We were looking at him like he was CRAZY since we were teenagers. He said he didn’t want to be away from family on the weekends and he could not sell something that affected good people and families in such a negative manner.
Cheers!