Posted on 04/10/2023 5:29:18 AM PDT by McGruff
Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity.
Alissa Heinerscheid did an interview with the podcast "Make Yourself At Home" on March 30, where she discussed her work in transforming the Bud Light brand.
"I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,'" Heinerscheid said.
Heinerscheid's comments have gone viral days later, after Bud Light and its parent company Anheuser-Busch received backlash for partnering with transgender activist Dylan Mulvaney.
(Excerpt) Read more at foxnews.com ...
Excellent a marketing professor!!!
She didn’t do her homework. I do most of the grocery shopping and granted we are in a smaller Texas town. Here’s what I see on the beer aisle. LOTS of 24+ packs of cheap beer. Most of the purchasers in her category are either older people in the motorized buggies who drink most of their dinner daily or Mexican laborers at noon who come in and buy their beer by the 24 pack. I guess they have it iced down for the evening. Literally, each worker has a huge pack and they walk out laughing.
The only other category for Bud-lite is ladies watching their figure and/or wanting to drink more beer but not add the total calories of regular beer.
She needs to not work from home!!!!!!!! My dad was offered a marketing/VP position with Coors when it came to Texas. He refused! We were looking at him like he was CRAZY since we were teenagers. He said he didn’t want to be away from family on the weekends and he could not sell something that affected good people and families in such a negative manner.
Cheers!
She has a MBA from Wharton tho. How did she get into an MBA program without an undergraduate degree in business? Higher education is really screwed up. A masters degree used to mean mastery. A MBA used to mean that someone spent 4 years studying business, some 60 credits worth, plus econ and a healthy dose of calculus to do the econ, and couple of courses in watered-down comp sci as an undergraduate. You don’t do that in English Lit when taking courses like Victorian Lesbian Poets and Why Grendel’s Mom was Really His Dad.
It was never about the beer, because both beers tasted like Moose Pee. It was all about marketing a beer with less calories to straight guys, so it wasn't embarrassing to seen drink it. You've chosen to take an effeminate beer and make it more effeminate. I can guarantee you, no straight dude (or gal) will be caught dead drinking your beer.
I doubt she had sole discretion over this decision.
AWP?
It’s embarrassing that she hangs her artwork up on the wall behind her desk. Somebody needs to take her crayons away and demand that she starts taking her job more seriously.
In our house, my husband would’ve just informed me that he threw the crap beer away so I wouldn’t embarrass myself. Then again, we don’t buy crap beer in the first place. Haven’t for years. I bet the only non craft beer in my garage fridge is an old bottle of Sam Adams hanging in the way back. Which reminds me, I should go clean that fridge out sometime soon.
The chutzpa of this c-word.
All of those woke assh*les, actually - for them to think it is their calling to tell US how we are to feel and what we are to tolerate.
Single mom?????
Betting she is a virgin - or a lesbian just to be edgy.
“Wonder who the tranny is in her family.. a child or maybe her father?”
*************************************************************
Don’t know that. But, I understand she is the mother of 3 children all born from surrogates.
Coors is woke as well.
They had a ‘pride’ can or whatever they call it - rainbow colors.
https://denverpride.org/marketplace-exhibitors/coors-light/
“I’m a businesswoman”
************
Real business people are inspired by financial forecasts and ways to take market share from competitors, not by their own personal biases and social “inspirations”.
AND she was in Marketing for Listerine.
And her allies are destroying Title IX for women’s sports! What a total twit. It is obvious that she is a diversity hire. Hopefully some poor guy has not tied the knot with this moron.
She’s obviously not a good business woman & completely failed. Bud, love it or hate it, is an iconic brand. She just completely screwed the company over. She basically screwed over her own employer. Bravo idiot!
I bet Altria starts selling off its 9% stake in BUD soon.
NOT ATTRACTIVE & STUPID is no way to go thru life.
“ If it wasn’t for white college educated women we wouldn’t have Brandon to deal with right now.”
I’m sure what you meant to say was …college “indoctrinated” women.
Many a parent sent their conservative daughters to college only to see them return woke zombies.
“And I paid for this?”
Being a foreigner, I inherited all my male relatives devotion to San Miguel Pale Pilsen (for some reason women never liked it). There is nothing like a wooden tub of San Miguel bottles in ice water, when its 85 and 100% humidity.
But living in California for 40 years I had to switch - first to San Francisco’s own Anchor Steam Beer, and then to Sierra Nevada Pale Ale.
And then diabetes put an end to my drinking.
ok toots
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