Who better than a woman to tell men what beer to drink. EPIC FAIL.
Any idiot can chase off your current customer base in an effort to reach new customers. She is a moron…
As we used to say in Wisconsin,
“Lite Beer is for people who don’t like to drink,
They just like to pee!”
Why does this idiot still have a job?
Stupid woman. She thinks people are actually ok with the queering of America.
She's positioning herself. The Brand will cease to exist. But it won't be her fault! No way! The bed was on fire when she lay down on it.
Will her LinkedIn page reflect those values in a month after she’s fired?
/s
Yeah.....
...you're fired.
I wonder if Ms. Heinerscheid thought that blue-collar beer drinkers do not actually have access to the internet or use social media. Did she think that AB could reach out to bring in these “new” trans beer drinkers and the regular customers would not notice the advertising? For in the left’s world those conservatives are so uneducated and backwards, the chance of them ever being aware of the new ad campaign is pretty slim, right?
So her plan was to:
1) Promote a 26 year old male pretending to be a pre-teen girl as being the new face of Bud Light;
2) Thus bring in a new customer base of fake men and women to drink Bud Light;
3) Previous loyal customers would never know or those that did would support the new D.I.E. initiatives;
4) Success due to increased sales and awards for an amazing ad campaign plan.
At what point in the process did things go wrong?
This isn’t about making money by selling more beer; this is about taking a steaming dump on something that normal Americans like, crappy Bud Light. They are willing and able to lose some money in order to humiliate the public. This is why “follow the money” is a limited rubric.
The issue is never the issue, the issue is always the revolution.
Back when I taught Marketing a generation ago, we had a specific section on beer marketing. The skinny was that most people had chosen "their" beer brand by the time they were 25, so marketing had to do two things, try to get college-age kids to pick their brand, and make everyone else feel good who had picked their brand.
This isn't marketing, this is the revolution.
BTTT
Hiring this girl to manage advertising for a brand of beer is similar to hiring Andrew Dice Clay to manage advertising for a brand of feminine hygiene products.
She has a BA from Harvard in English Literature...just what the AB brand needs.
It’s all about her. Advertising is for customers
It is in decline because it doesn't taste nearly as good as the many local microbreweries. Nor does Bud market a descent IPA. The recent move to transgenderism will cause more decline in sales.
Okay, they pick up the transgendered market. How many "Good Old Boys" will quit drinking it? The lady needs to update her resume.
The whole world knows what this person did to shut down sales at Transheuser Bush!!!!!
Inspired by what? Not whom, what?
It is quite possible that the boys really in charge thought: “Let this TWOT run with this and crash. Then, we can be done with IT.”
A cowardly way to deal with such a problem, hence “boys”, not men/women.
Bud Light’s marketing VP says she... SHE...
...thats all I needed to know and I stopped right there.
95% of fluster clucks have a woman involved near or at the top. And 99.9% of the time its a butt ugly one at that...