She's positioning herself. The Brand will cease to exist. But it won't be her fault! No way! The bed was on fire when she lay down on it.
The brand was in decline because of the availability of higher quality microbrews.
So now she alienates hetero men to affiliate the brand with .4% of the population, who have a high incidence of mental illness. She kicked the Bud brand over the cliff. Man-hating single mom is my guess. Let’s google her and find out.....
You are correct. The brand is in decline, but not from demographics. Actually, Bud Light does fairly well among younger beer drinkers and even women, who still make up less than 40% of its market... but far more than other beer brands. The problem is Bud Lite is to beer what skim milk is to milk.
Beer is still unpopular with women, for some unchangeable reasons: it’s a fantastically calorically inefficient system for delivering alcohol that still sells because men enjoy the taste. The stronger the flavor, the more male-dominated the market. Women prefer lighter-tasting drinks, like hard seltzer, hard lemonade, white rum, etc. https://beveragedynamics.com/2007/02/06/the-demographics-of-beer/