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Bud Light's marketing VP says she was inspired to update 'fratty,' 'out of touch' branding with inclusivity
Fox News ^ | April 10, 2023 | Alexander Hall

Posted on 04/10/2023 5:29:18 AM PDT by McGruff

Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity.

Alissa Heinerscheid did an interview with the podcast "Make Yourself At Home" on March 30, where she discussed her work in transforming the Bud Light brand.

"I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,'" Heinerscheid said.

Heinerscheid's comments have gone viral days later, after Bud Light and its parent company Anheuser-Busch received backlash for partnering with transgender activist Dylan Mulvaney.

(Excerpt) Read more at foxnews.com ...


TOPICS: Business/Economy; Culture/Society; Front Page News; News/Current Events; Politics/Elections
KEYWORDS: bailout; biden; budlight; budweiser; bullfight; democrats; homosexualagenda; newsome
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To: McGruff

Bud Light’s marketing VP says she... SHE...

...thats all I needed to know and I stopped right there.

95% of fluster clucks have a woman involved near or at the top. And 99.9% of the time its a butt ugly one at that...


41 posted on 04/10/2023 6:00:44 AM PDT by sit-rep
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To: dfwgator

hickory dickory dock,
.......


42 posted on 04/10/2023 6:00:58 AM PDT by 9422WMR (45 1. Lie, cheat, steal. It’s how the democRATS operate. )
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To: McGruff
"I’m a businesswoman,..."

This is what they call an activist for the freak show in Budland.

43 posted on 04/10/2023 6:03:08 AM PDT by BlackbirdSST (Trump or Bust!)
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To: sit-rep

“95% of fluster clucks have a woman involved near or at the top. And 99.9% of the time its a butt ugly one at that...”

Amen, brother! I am too old and seen too much to be told otherwise.


44 posted on 04/10/2023 6:03:10 AM PDT by CodeToad (No Arm up! They have!)
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To: McGruff
She ingratiated herself with her own HR department (members of which probably don't drink beer anyway) and no one else.

BTW, this won't just damage Bud Light. Bud and all the other beers of AB InBev are going to be abandoned (and IIRC, Bud "was" the 2nd best seller in the U.S. behind Heineken).

45 posted on 04/10/2023 6:06:20 AM PDT by RoosterRedux (Bonhoeffer: “Silence in the face of evil is evil. Not to speak is to speak. Not to act is to act.”)
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To: McGruff

At least now they have someone to blame........................


46 posted on 04/10/2023 6:07:05 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: bk1000

Millennials all seem to think that people *should be* okay with the queering of America.


47 posted on 04/10/2023 6:08:15 AM PDT by FamiliarFace (I got my own way of livin' But everything gets done With a southern accent Where I come from. TP)
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To: silverleaf

At least those folks have a warning to leave ahead of the inevitable layoffs.


48 posted on 04/10/2023 6:09:00 AM PDT by FamiliarFace (I got my own way of livin' But everything gets done With a southern accent Where I come from. TP)
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To: McGruff

You just torpedoed the company’s sales.

49 posted on 04/10/2023 6:09:35 AM PDT by csvset (tolerance becomes a crime when attached to evil)
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To: McGruff

Rainbow -— love it. I’ll wager she’ll be gone within a week...


50 posted on 04/10/2023 6:10:54 AM PDT by devane617 (Discipline Is Reliable, Motivation Is Fleeting..)
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To: Bookshelf
Down here in rural Georgia, I still (until last week that is) see many cases of it being carted out of the local Walmart and grocery stores (by guys with beer bellies in trucks).

These guys will immediately stop drinking it and not because of a national boycott. The teasing will be brutal for anyone lifting a Bud or Bud Light.

51 posted on 04/10/2023 6:11:28 AM PDT by RoosterRedux (Bonhoeffer: “Silence in the face of evil is evil. Not to speak is to speak. Not to act is to act.”)
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To: McGruff

Yes, insult and alienate your historic client base. 😆


52 posted on 04/10/2023 6:11:30 AM PDT by Georgia Girl 2 (The only purpose of a pistol is to fight your way back to the rifle you should never have dropped)
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To: Cheesehead in Texas

AA


53 posted on 04/10/2023 6:12:08 AM PDT by devane617 (Discipline Is Reliable, Motivation Is Fleeting..)
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To: McGruff

She should have told Bud Light that she was going to change their brand to Bud Light In The Loafers.


54 posted on 04/10/2023 6:12:23 AM PDT by FlingWingFlyer (It's time to indict the Dung Beetle Party's token affirmative action chubby cheeked shyster lawyer.)
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To: CodeToad

If it wasn’t for white college educated women we wouldn’t have Brandon to deal with right now.


55 posted on 04/10/2023 6:12:38 AM PDT by hillarys cankles
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To: CodeToad

lol! Btt!


56 posted on 04/10/2023 6:13:06 AM PDT by sit-rep
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To: McGruff

Transforming the Bud Light brand , LOL


57 posted on 04/10/2023 6:13:11 AM PDT by butlerweave
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To: who knows what evil?

cost the economy BILLIONS

I was wondering the other day how much money including, jetting cost to get to climate meetings, cost of journalist and news centers as well as tax giveaways and construction costs for wind and solar has been spent on climate change?


58 posted on 04/10/2023 6:13:54 AM PDT by Jolla ( )
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To: McGruff

or Bud Light in the Loafers


59 posted on 04/10/2023 6:13:59 AM PDT by butlerweave
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To: hillarys cankles

“If it wasn’t for white college educated women we wouldn’t have Brandon to deal with right now.”

They didn’t win the vote. The vote was stolen.


60 posted on 04/10/2023 6:14:56 AM PDT by CodeToad (No Arm up! They have!)
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