Cracker Barrel scraps new logo design, keeps 'Old Timer' after listening to customers

Fox News ^ | August 26, 2025 | Greg Wehner

[MinorityRepublican]

Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place.

"We thank your guests for sharing your voices and love for Cracker Barrel," the restaurant chain said in a statement to FOX Business. "We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family."

"As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon," the restaurant chain added.

Cracker Barrel found itself at odds with its fans after removing "Uncle Herschel" from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.

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TOPICS: Business/Economy; Food; Weird Stuff
KEYWORDS: budlight; crackerbarrel; dei; epsteinobsessed; gaypride; homosexualagenda; juliefelssmasino; listened2trump; looksquirrel; nevertrumpkywrdtroll; randpaulsucks; trump; trumpprotectspedos; uncleherschel; wheresepsteinfiles; whocares

[Paladin2]

“...the paucity of beef on CB’s menu is exasperating...”

Likely why I haven’t been back in decades.

[Bonemaker]

Did the board fire the bitch yet?

[jeffersondem]

“That's “sopping” your biscuit. You're performing an action with the biscuit.”

Today we sop.

Yesterday we sopped.

I have dranken potlikker many times.

[Jonty30]

If they dont double down, they will do it on the sly.

[MrsMNJohnnie]

Food and service- the magical keys to success! Whoduthunk?

[philman_36]

I thought sop was what you did to a cathead biscuit when you had cane syrup.

Then again, are you dipping your biscuit or smothering your biscuit?

You can sop a biscuit if you dip it whereas smothering it is sopping it.
What are you doing with your biscuit?

[Racketeer]

Just when I thought I was out, they pull me back in!!

[philman_36]

Also, I highly recommend mixing softened butter into your cane syrup.

[spintreebob]

sop - Tuesdays in basic training.

[Diana in Wisconsin]

Well, it was fun mocking the logo change via various memes this past week. :)

NEXT!

(You KNOW these ‘Woke Dopes in Important Positions’ ARE still out there!)

[libertylover]

It’s a restaurant: focusing on the food would seem to be the obvious thing to do. Logos and decor don’t matter as much as the food.

That's what I was thinking. In the case of Cracker Barrel, that means old style home cooking with good-sized portions.

For breakfast I can suggest 2 areas for improvement:

1) Have someone at breakfast not waiting tables but constantly roaming through the dining room with hot coffee for quick refills.

2) Take the damn butter out of the freezer enough in advance to warm up so I don't have to put a butter rock on my biscuit!

[redshawk]

They can fix their food.
It’s really simple, get Aunt Jemima back.
Eye of the tiger, baby. Eye of the Tiger.
Drop the WOKE.
They can fix this tomorrow. Just tell the people they screwed up big time and from today forward, they will focus on the country food that built them.

[bankwalker]

You don’t stop the biscuit ... You sop syrup ...

[FLNittany]

They still have to change all the new logos they installed back to the old ones. Plus all the money paid to come up w/ the new logo (that a 6th grader could have done on photoshop in 20 minutes) in the first place, plus all the existing orders for the new logo that they’re going to have to eat.

No wonder this restaurant loses money with decision making like this. Like many others have stated, better focus on the food and the interiors.

This commercial architectural period we’re in is nothing short of horrible, btw. Straight lines, grey on grey, flat roofs. Make it stop.

[Retain Mike]

The new logo was probably a visible eruption of a cancer invading the institution. Because I have many choices, I will remove them from my list of options.

When it comes to decor maybe John Wayne photos would help. My barbershop also encourages people to bring their firearms.

Here in Remind OR we go to one of five microbrew pubs within walking distance.

[Bullish]

Sounds like a very solid plan to me. Good food wins everyone’s heart over.

[philman_36]

My barbershop also encourages people to bring their firearms.

My barbershop offers limited free alcohol while you wait for your turn in the chair.

[StAnDeliver]

Took literally 30 seconds to find the 1993 menu that featured almost zero chicken, and instead, ribeyes and ribs and ham.

[wardaddy]

You don’t go there

[wardaddy]

They had that pine resin baked potato then
I don’t think they have steak biscuits anymore

Chicken and beef pretty covered