Posted on 08/26/2025 9:35:10 AM PDT by Morgana
President Donald Trump could not resist offering his opinion on the great Cracker Barrel rebrand debate, urging the iconic American restauranteur to capitalize on their negative publicity for maximum brand awareness.
'Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,' Trump said.
Cracker Barrel ignited a firestorm of criticism on social media last week after it announced their decision to remove 'Uncle Hershel' from the company logo in favor of a more minimalist design.
'Uncle Herschel' is the real-life relative of the brand's founder Dan Evins. The old emblem showed him sitting on a chair in front of the famous cracker barrel.
Republicans loudly protested the redesign, complaining it amounted to the abandonment of American values.
Trump urged the company to leverage the controversy for maximum profits.
'They got a Billion Dollars worth of free publicity if they play their cards right,' he wrote. 'Very tricky to do, but a great opportunity.'
He proposed that the company announce a major news conference to announce changes to the greatly criticized rebrand.
(Excerpt) Read more at dailymail.co.uk ...
THIS! Why companies keep doing this is a mystery to me. That Bud light woman is a perfect example.
Who here thinks that ding bat CEO will listen to Trump’s advice?.
Not I’m starting to believe tokens are an asset tax deductible.
I hear ya
Not me. She looks too much like Marie Harf. Did anyone else see her on Fox last week? She is not just liberal but she is dumber than a post or she was told to act that way.
I have a lot of friends in the restaurant industry.
They all tell me that the REAL money is made on liquor sales.
Fox News
Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the “Old Timer” in place.
“We thank our guests for sharing your voices and love for Cracker Barrel,” the restaurant chain said in a statement to FOX Business. “We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family.”
“As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon,” the restaurant chain added.
Cracker Barrel found itself at odds with its fans after removing “Uncle Herschel” from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.
The original 1969 logo was also text-only, but the 1977 addition of the now-iconic imagery became a staple of its branding.
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