Posted on 08/26/2025 9:35:10 AM PDT by Morgana
President Donald Trump could not resist offering his opinion on the great Cracker Barrel rebrand debate, urging the iconic American restauranteur to capitalize on their negative publicity for maximum brand awareness.
'Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,' Trump said.
Cracker Barrel ignited a firestorm of criticism on social media last week after it announced their decision to remove 'Uncle Hershel' from the company logo in favor of a more minimalist design.
'Uncle Herschel' is the real-life relative of the brand's founder Dan Evins. The old emblem showed him sitting on a chair in front of the famous cracker barrel.
Republicans loudly protested the redesign, complaining it amounted to the abandonment of American values.
Trump urged the company to leverage the controversy for maximum profits.
'They got a Billion Dollars worth of free publicity if they play their cards right,' he wrote. 'Very tricky to do, but a great opportunity.'
He proposed that the company announce a major news conference to announce changes to the greatly criticized rebrand.
(Excerpt) Read more at dailymail.co.uk ...
(’They got a Billion Dollars worth of free publicity if they play their cards right,’ )
That is absolutely correct.
Usually most idiotic moves like this,
they double-down and triple-down on
STUPID.
I’d LOVE to see them go back to normal.
I’ll be surprised if that happens...
YEP
Trump is obviously right but now that he said it that kills any chance of them doing it. MSM is going all out the push this as a MAGA thing when it is not.
Chili’s has really turned around. Redesigned new restaurants, very fast and efficient service. Their food is great and they provide a lot for the money.
Texas Roadhouse is another sit-down restaurant chain with great food, great service and great value. My wife and I both love it.
Trump is obviously right but now that he said it that kills any chance of them doing it. MSM is going all out the push this as a MAGA thing when it is not.
Never hire a CEO who hates your company.
They have upgrade options on the special for drinks like a margarita or beer at Chili’s It’s my belief they are achieving their goal by looking at the activity of those sitting at the bar that get the “special”
Exactly right
Precisely. Cracker Barrel drop-kicked the Cracker and the Barrel. Nothing distinctive left in the logo. If they didn't want an old white guy on the logo, they could have at least left the barrel, maybe throw a couple saltines on the lid. Geez.
Fire the CEO and other idiots that approved this
Good sound, common-sense advice.
Will the female CEO admit a mistake?
Any bets?
That’s true. Groceries and restaurants have been insane in 2025. Something needs done.
Cracker Barrel is Americana, or WAS, before their food quality went down the tubes about a decade ago.
It’s probably been 20 years or more since a new Chili’s opened in my area. The only way they can give those specials is because they built out long ago. And they cut their deals way back a couple years ago. Last time I went it was basically only the burger deal. Everything else on the menu jacked up. Now we just go to Roadhouse or fast casual BBQ instead of Chili’s.
This is some good advice from Trump. Cracker Barrel should listen and take advantage of a great idea. The focus is on them now, but time is limited.
Turn bad PR into really good PR.
President Trump has got that ridiculous looking CEO in a trick bag. Listen to President Trumps advice and she kneels to “patriarchy “ or whatever her malfunction is, disregard this advice and lead CB down bud lites path.
Who here thinks that ding bat CEO will listen to Trump’s advice?
xxxxxxxxxxxxxx
she/her is too far out on the limb to stop now.
after all, the rocking chairs are already painted in rainbow colors (see jaguar for how that works)
Except they didn’t bring back the old formula, they brought it back with high fructose corn syrup.
I had a friend that stock piled a huge amount of the old coke and you could easily tell the difference between the old coke and what they claimed was the old formula.
I disagree. It is sometimes cheaper to eat at a sitdown restaurant than fast food nowadays.
I’ll admit that I went to Cracker barrel this past weekend for the first time in months. I wanted to eat there before the change.
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