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Google’s AI Super Bowl ad is wrong about cheese
The Verge ^ | February 03, 2025 | Emma Roth

Posted on 02/03/2025 1:02:40 PM PST by Red Badger

The commercial shows Gemini wrongly stating that Gouda makes up ‘50 to 60 percent of the world’s cheese consumption.‘

Google just debuted a series of Super Bowl ads showing how small businesses use Gemini AI across all 50 states, but the cheese lovers out there might notice something a little off about its Wisconsin one. As spotted by @natejhake on X, the ad shows Gemini AI generating text that says Gouda accounts for “50 to 60 percent of the world’s cheese consumption” — a stat that isn’t quite accurate.

The cheese is undoubtedly popular in Europe, but the same can’t be said for the rest of the world. “While Gouda is likely the most common single variety in world trade, it is almost assuredly not the most widely consumed,” Andrew Novakovic, E.V. Baker Professor of Agricultural Economics Emeritus at Cornell University, tells The Verge.

Gemini doesn’t say where it fetched this information, but it doesn’t appear to be completely made up. A site called Cheese.com has the same stat (the legitimacy of which Redditors were debating about more than a decade ago).

”I don’t think there is hard data to substantiate consumption of particular varieties of cheeses on a global scale,” Novakovic adds. “My guess is that Indian Paneer or the ubiquitous ‘fresh’ cheeses of South America, Africa, and western and southern Asia have far larger volumes than Gouda.”

As shown in the commercial, the fine print beneath Gemini’s response reads, “This is a creative writing aid, and is not intended to be factual.” But you’d think it would at least have a source to back it up, especially when the ad depicts a business owner using Gemini to fill out descriptions for their website.

When reached for comment, Google pointed The Verge to a reply from Google Cloud apps president Jerry Dischler on X. “Not a hallucination. Gemini is grounded in the Web — and users can always check the results and references. In this case, multiple sites across the web include the 50-60% stat,” Dischler said.

Last month, Google started building all its AI features into Workspace and also raised the price of its subscription.


TOPICS: Agriculture; Business/Economy; Cheese, Moose, Sister; Health/Medicine
KEYWORDS: cheese; football; gouda; sports
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I would think that Cheddar is the most popular cheese in the world........................
1 posted on 02/03/2025 1:02:40 PM PST by Red Badger
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To: Diana in Wisconsin

Cheese disparity Ping!...............


2 posted on 02/03/2025 1:03:18 PM PST by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: Red Badger

I cheddar to think!
As they say in Wisconsin...that’s no gouda.


3 posted on 02/03/2025 1:04:12 PM PST by Cletus.D.Yokel (Catastrophic Anthropogenic Climate Alteration; The acronym defines the science.)
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To: Red Badger

It’s mozzarella and not even close.

Also, I would have thought the rubber cheese on McDonalds burgers would be the most consumed in the world.


4 posted on 02/03/2025 1:08:06 PM PST by HYPOCRACY (Democracy is dead. Long live the Republic!)
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To: Red Badger

Maybe in the U.S. and Britain, but I doubt in the World.

Cheddar is a British and American thing.


5 posted on 02/03/2025 1:08:06 PM PST by Jamestown1630 ("A Republic, if you can keep it.")
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To: Red Badger

No one’s watching the Super Bowl- really?

It’s rigged

It’s a Taylor swift show

The NFL doesn’t care about anything


6 posted on 02/03/2025 1:08:31 PM PST by stanne (Because they were mesmerized by Obama, the man for whom this was named, whose name they left out of )
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To: Red Badger

At least in the US it is. It’s hard to find Gouda except at the deli counter.


7 posted on 02/03/2025 1:11:16 PM PST by Seruzawa ("The Political left is the Garden of Eden of incompetence" - Marx the Smarter (Groucho))
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To: Red Badger

I’m afraid we don’t get much call for it ‘round these parts.


8 posted on 02/03/2025 1:12:11 PM PST by dfwgator (Endut! Hoch Hech!)
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To: Red Badger

Given the amount of pizzas that are eaten, mozzarella has to be up there also probably had a Gouda


9 posted on 02/03/2025 1:12:24 PM PST by Bulwinkle (Bulwinkle, a.k.a. Daffy Duck )
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To: Red Badger

10 posted on 02/03/2025 1:14:39 PM PST by rfp1234 (E Porcibus Unum)
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To: dfwgator

😁.......................


11 posted on 02/03/2025 1:19:55 PM PST by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: Red Badger

“I would think that Cheddar is the most popular cheese in the world.......“

Don’t have much call for it around these parts.


12 posted on 02/03/2025 1:20:44 PM PST by ifinnegan (Democrats kill babies and harvest their organs to sell)
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To: ifinnegan

😁.............................


13 posted on 02/03/2025 1:22:09 PM PST by Red Badger (Homeless veterans camp in the streets while illegals are put up in 5 Star hotels....................)
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To: ifinnegan

Shut that bloody bouzouki up!


14 posted on 02/03/2025 1:22:45 PM PST by dfwgator (Endut! Hoch Hech!)
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To: ifinnegan

Not much ca—It’s the single most popular cheese in the world!


15 posted on 02/03/2025 1:23:27 PM PST by Cold_Red_Steel
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To: Cold_Red_Steel

Do you in fact have any cheese?


16 posted on 02/03/2025 1:24:11 PM PST by ifinnegan (Democrats kill babies and harvest their organs to sell)
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To: dfwgator

Ilchester?


17 posted on 02/03/2025 1:25:14 PM PST by EvilCapitalist (Pets are no substitute for children)
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To: ifinnegan

Yes,sir.


18 posted on 02/03/2025 1:31:17 PM PST by Cold_Red_Steel
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To: ifinnegan

No sir. Not a scrap. I was deliberately wasting your time sir.


19 posted on 02/03/2025 1:32:32 PM PST by Cold_Red_Steel
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To: Red Badger

Yum cheese


20 posted on 02/03/2025 1:48:08 PM PST by packrat35 (Pureblood! No clot shot for me!)
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