Posted on 01/25/2024 10:59:52 PM PST by Morgana
Bud Light is staging a comeback with the launch of a flashy new Super Bowl LVIII ad after the beleaguered brand suffered huge sales losses in the wake of its disastrous marking campaign with Dylan Mulvaney.
The beer brand, who is the official beer sponsor of the NFL, released a teaser of the commercial on Thursday which it said will expand its 'Easy to Drink, Easy to Enjoy' platform.
'The brand is back with a humorous spot introducing a new character to the Bud Light universe and some familiar faces from the platforms the brand has been passionate about for years,' said Bud Light parent company Anheuser-Busch.
Based on last year's Super Bowl advertising rates, the 60 second commercial could cost as much as $14 million.
The 12-second long preview starts with a close up on a quilted Bud Light jacket and a man with a mustache wearing sunglasses as Steppenwolf's Magic Carpet Ride plays in the background.
(Excerpt) Read more at dailymail.co.uk ...
“As if that will mean anything to anybody below 70 years of age.“
Seriously. I was surprised hearing that the other day. I was like twelve when that song came out. Couldn’t t fathom who they thought that would connect with.
Bud always has a big ad buy for the SB. Which helps make their beer more expensive than the competition.
“easy to drink; easy to enjoy”
Because drinking other beer brands is so difficult...
What marketing moron was paid to come up with this?
“I saw somewhere on the Internet that They wanted to use the Clydesdales yet again . . .”
The hard part was teaching the Clydesdales how to kneel during the national anthem.
The 12-second long preview starts with a close up on a quilted Bud Light jacket and a man with a mustache wearing sunglasses as Steppenwolf’s Magic Carpet Ride plays in the background.
Have not watched SuperBowl since 2010. Have not had an AB product in years.
Bud wasting money here. Customers ain't coming back.
Queer beer
Tranny fluid
Queer beer
******
Like it or not things have a place in the things of the world.
I’ve drank a many cans of beer over my lifetime but haven’t
touched a drop in the last 10+ years. Individuals taste are
different no doubt.
Much harder to rebrand a product successfully than people think. The “Tranny Fluid” meme has stuck on their beer pretty hard.
Well played nully!
Darn, I’ll miss that ad. The Black National Anthem is sending me off to YouTube for those hours.
As soon as they announced there will be the Black National Anthem, I was out.
” ‘Easy to Drink, Easy to Enjoy’”
And easy to boycott.
Correct.
Wow, that’ll bring in those Gen Z drinkers like nobody’s business. Literally, nobody’s business. We geezers remember Joachim Fritz Krauledat, aka John Kay, Steppenwolf front man, who is now 79 years old. Our great grandchildren, maybe not.
If today's music is so great, why use a 55 year old song which would appeal to baby boomers. OR, do they pretend to market to the youth demo they say is important 18-30 year olds, but in fact know where their consumer bread is buttered, the 65-75 year old market :) Geezers Rule!
I heard that BL now has a fruity taste.
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