Bud Light banks on Super Bowl to launch a comeback after disastrous sales year: Beleaguered beer brand will air 60 second commercial - at a cost of up to $14 million - that will tout it as 'Easy to Drink, Easy to Enjoy'

Daily Mail UK ^ | January 25, 2024 | Rachel Bowman

[Morgana]

Bud Light is staging a comeback with the launch of a flashy new Super Bowl LVIII ad after the beleaguered brand suffered huge sales losses in the wake of its disastrous marking campaign with Dylan Mulvaney.

The beer brand, who is the official beer sponsor of the NFL, released a teaser of the commercial on Thursday which it said will expand its 'Easy to Drink, Easy to Enjoy' platform.

'The brand is back with a humorous spot introducing a new character to the Bud Light universe and some familiar faces from the platforms the brand has been passionate about for years,' said Bud Light parent company Anheuser-Busch.

Based on last year's Super Bowl advertising rates, the 60 second commercial could cost as much as $14 million.

The 12-second long preview starts with a close up on a quilted Bud Light jacket and a man with a mustache wearing sunglasses as Steppenwolf's Magic Carpet Ride plays in the background.

[Morgana]

Bud light...still tranny piss

[Bobalu]

Easy to avoid...

[LanaTurnerOverdrive]

Tranheuser-Busch.

[who_would_fardels_bear]

Watch them put the commercial on during the pride celebration and lose even more sales.

[who_would_fardels_bear]

Or maybe tranheuser-no-busch.

[Morgana]

They already had floats during last year’s pride. They could have canceled it but didn’t.

[A strike]

Bud trans Light always!

[ProtectOurFreedom]

Interesting. The DM didn’t call Mulvaney “influencer, her, or she.”

Kind of odd for the DM. They relish shoving that crap in their readers’ faces.

[ProtectOurFreedom]

“ Steppenwolf’s Magic Carpet Ride”

As if that will mean anything to anybody below 70 years of age.

Sounds like the marketing replacement for Horseface Woman is as brilliant as she was.

[Oscar in Batangas]

Fool us once, shame on you.
Fool us twice, shame on us!

[Enterprise]

If the commercial is funny, of course I'll laugh. Then I'll open up a can of ice cold SAPPORO and pour it into an iced glass mug.

[Morgana]

“ Steppenwolf’s Magic Carpet Ride”

It’s an awesome song. Steppenwolf should have not let them use it.

Instead use The Kinks “Lola”.

[cherry]

I’ve already told the spouse that I will be doing other things rather than waste time on the nat.fixed league...it is entirely scripted based on gambling even during the game.

[Col Freeper]

I saw somewhere on the Internet that They wanted to use the Clydesdales yet again, but one of the Horses got sick.

So somebody in Marketing suggested Alissa Heinerscheid could do a fill in.

The plan was for Her to "self-identify" as a Clydesdale.

Piece of cake since She has the face for it, right?

Unfortunately for Them, the Real Clydesdales took one look at Alissa, broke down their stalls, ran off, and haven't been seen since.

Oh well, She probably would have had the same effect on everyone in the stadium.

Could have had thousands hurt in the turmoil with more billions lost in insurance payouts.

Don't know for sure if any of this is true, but I saw it on the Internet, posted by some guy named Bud Lyte, so it must be.

[Robert357]

It is going to take a lot more than an old dude listening to nostalgic music and a theme of ‘Easy to Drink, Easy to Enjoy’ to get me to buy Bud Light or even Budweiser. I think that that company has pretty well destroyed the Bud Light brand and that trying to revive it is just throwing money down a rat hole.

[chajin]

Sapporo? Kirin is so much better 😁

(FD I can’t drink alcohol, I’ll be qwaffing Guinness 0)

[chajin]

My favorite lite is Israelite, the chosen one

[albie]

Easy to Twink, Tastes like Pee

[Jonty30]

I get nothing from drinking myself and tried to get something from it in the past.

[shaggy eel]

'Easy to Drink, Easy to Enjoy'

,,, no point of difference from just about every other brand. They found a point of difference that had nothing to do with beer and they've stumbled on the "go woke, go broke" result. They pay advertising companies mega money and get beached. Talk about scaling the heights of stupidity.