I think that that company has pretty well destroyed the Bud Light brand and that trying to revive it is just throwing money down a rat hole.
I am not a beer drinker but I suspect if someone who is had a favorite brand they would stick with it ..until something like this happens. Then they find a new favorite which they will stick with.
The company has not given anyone a reason to return to Bud Lite, in fact they continue now the path that resulted in thinking BM would be a good idea.
Now if they would put on a spot where they admitted they made a mistake and have taken steps to see it does not happen again and apologize then maybe some would return.
But they can not do that. They are being held hostage to a small but powerful minority and now they find they are between a rock and a hard place.
As an aside, the alphabet people should enjoy this time because it will not last. You have to ask yourself why over 10,000 years of human history the alphabet people have not been assimilated into society but instead been treated as a threat to society?