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Bud Light banks on Super Bowl to launch a comeback after disastrous sales year: Beleaguered beer brand will air 60 second commercial - at a cost of up to $14 million - that will tout it as 'Easy to Drink, Easy to Enjoy'
Daily Mail UK ^ | January 25, 2024 | Rachel Bowman

Posted on 01/25/2024 10:59:52 PM PST by Morgana

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To: chajin

Now that’s funny!


21 posted on 01/26/2024 1:10:12 AM PST by TheWriterTX (🇺🇸✝️🙏🇮🇱)
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To: albie

Weak, enhanced with salt?


22 posted on 01/26/2024 1:18:51 AM PST by Does so ( 🇺🇦..."Christian-Nationalists" won WWII...Biden NOT NEXT DNC nominee!)
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To: Morgana

They could have saved a ton of money and put on a 12 second spot that merely had Sam Elliott say “ To our former loyal customers, we are sorry, we fired her and will never do that stupid stuff again.”

EC


23 posted on 01/26/2024 1:47:46 AM PST by Ex-Con777
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To: Morgana

Easy

Shouldnt have used that word...


24 posted on 01/26/2024 1:50:39 AM PST by Tennessee Nana
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To: Bobalu

Hard to forget all the $$$ people put into that company and then to be stabbed with the hiring of some punk ass androgynous freak who tells the world that the ‘fratty losers’ who buy it are out the door and contemptuously honors a man in a dress in a bubble bath when there are hardworking men and women all over America who deserve to be honored.

A N D -— has never apologized. We know who you are AB.

We aren’t dancing with the devil anymore since we showed us who you REALLY are.


25 posted on 01/26/2024 2:35:08 AM PST by Cowgirl of Justice
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To: Enterprise

Sapporo is such a great beer!!!!!


26 posted on 01/26/2024 2:35:51 AM PST by Cowgirl of Justice
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To: Morgana

I hope they don’t sell Bud Light at the game. I just see many cans sold and then deposited onto the field at half time as the crown chants “this Buds for you!”.


27 posted on 01/26/2024 2:38:55 AM PST by Lockbox (politicians, they all seemed like game show hosts to me.... Sting…)
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To: ProtectOurFreedom

Didn’t they do a commercial after the drag queen fiasco and basically mocked the hard working Americans in an attempt to show us ‘we love you’?

Am I misremembering?

Anyway, this is just terrible - they are trying to get the 50 and 60 year olds back on board. Can you see the brainstorming meetings? It would be laughable to see how hateful and misguided they were as they try to target the people they stabbed in the back who are gone forever. I am sure ‘trailer trash’, ‘farmers rolling in the mud wrestling a pig’, ‘pregnant teenagers with cigarettes’ and ‘poor people’ entered the chats.

Never forget. They hate us. They just want your money. They supported an agenda that promotes the disappearance of women with the message, ‘you aren’t needed anymore’.


28 posted on 01/26/2024 2:43:14 AM PST by Cowgirl of Justice
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To: Morgana

I used to like Peyton Manning

Now, not so much

Ditto Emmitt Smith

These guys are not going to bring Bud Light up. Bud Light is going to bring them down.


29 posted on 01/26/2024 3:09:26 AM PST by gridlock (At some point, King Rupert must take responsibility for his own predicaments. )
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To: Robert357

I think that that company has pretty well destroyed the Bud Light brand and that trying to revive it is just throwing money down a rat hole.


I am not a beer drinker but I suspect if someone who is had a favorite brand they would stick with it ..until something like this happens. Then they find a new favorite which they will stick with.

The company has not given anyone a reason to return to Bud Lite, in fact they continue now the path that resulted in thinking BM would be a good idea.

Now if they would put on a spot where they admitted they made a mistake and have taken steps to see it does not happen again and apologize then maybe some would return.

But they can not do that. They are being held hostage to a small but powerful minority and now they find they are between a rock and a hard place.

As an aside, the alphabet people should enjoy this time because it will not last. You have to ask yourself why over 10,000 years of human history the alphabet people have not been assimilated into society but instead been treated as a threat to society?


30 posted on 01/26/2024 3:14:47 AM PST by CIB-173RDABN (I am not an expert in anything, and my opinion is just that, an opinion. I may be wrong.)
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To: Morgana

I heard that they might even have a STRAIGHT WHITE GUY in the ad and not make fun of him, but I realize it might just be my imagination flashing back to when America was, well, America.


31 posted on 01/26/2024 3:27:50 AM PST by BobL (Trump gets my vote, even if I have to write him in; Millions of others will do the same)
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Comment #32 Removed by Moderator

To: RinaseaofDs

Check out the institutional ownership for AB Inbev.

This wasn’t, to their minds, a mistake.

Hopefully this will be the lowest rated Super Bowel in history.

And that the makegoods will set a record, too...


33 posted on 01/26/2024 3:37:28 AM PST by mewzilla (Never give up; never surrender!)
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To: cherry

Likewise Given alternate national anthem wall to wall progressive version of US Hard pass


34 posted on 01/26/2024 3:43:44 AM PST by slapshot ( - Get woke go broke-l)
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To: Enterprise; chajin

Ashai Super Dry-— it’s ichiban


35 posted on 01/26/2024 3:48:07 AM PST by redshawk ( I want my red balloon. https://youtu.be/VexKSRKoWQY)
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To: who_would_fardels_bear
Watch them put the commercial on during the pride celebration and lose even more sales.

Ya beat me to it...

36 posted on 01/26/2024 3:49:30 AM PST by piytar (Do NOT forget Ashli Babbit!)
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To: Morgana
"Bud Light-The same taste going in as it has going out!"
37 posted on 01/26/2024 4:02:30 AM PST by airborne (Thank you Rush for helping me find FreeRepublic! )
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To: Morgana

Easy going down. /snicker


38 posted on 01/26/2024 4:06:53 AM PST by Salman (It's not a slippery slope if it was part of the program all along. )
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To: Morgana

I was disappointed to see Peyton on a commercial....


39 posted on 01/26/2024 4:22:18 AM PST by southernindymom
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To: Morgana

I wish they’d go away


40 posted on 01/26/2024 4:32:44 AM PST by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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