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Bud Light banks on Super Bowl to launch a comeback after disastrous sales year: Beleaguered beer brand will air 60 second commercial - at a cost of up to $14 million - that will tout it as 'Easy to Drink, Easy to Enjoy'
Daily Mail UK ^ | January 25, 2024 | Rachel Bowman

Posted on 01/25/2024 10:59:52 PM PST by Morgana

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To: ProtectOurFreedom

“As if that will mean anything to anybody below 70 years of age.“

Seriously. I was surprised hearing that the other day. I was like twelve when that song came out. Couldn’t t fathom who they thought that would connect with.


61 posted on 01/26/2024 6:35:29 AM PST by TalBlack (I We have a Christian duty and a patriotic duty. God help us.)
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To: Morgana

Bud always has a big ad buy for the SB. Which helps make their beer more expensive than the competition.


62 posted on 01/26/2024 6:37:30 AM PST by discostu (like a dog being shown a card trick)
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To: Morgana

“easy to drink; easy to enjoy”

Because drinking other beer brands is so difficult...

What marketing moron was paid to come up with this?


63 posted on 01/26/2024 7:16:53 AM PST by Chewbarkah
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To: Col Freeper

“I saw somewhere on the Internet that They wanted to use the Clydesdales yet again . . .”

The hard part was teaching the Clydesdales how to kneel during the national anthem.


64 posted on 01/26/2024 7:28:25 AM PST by Stosh
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To: Morgana

The 12-second long preview starts with a close up on a quilted Bud Light jacket and a man with a mustache wearing sunglasses as Steppenwolf’s Magic Carpet Ride plays in the background.


They have invested in magic beans.


65 posted on 01/26/2024 7:36:44 AM PST by PeterPrinciple (Thinking Caps are no longer being issued but there must be a warehouse full of them somewhere.)
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To: Morgana

66 posted on 01/26/2024 7:36:51 AM PST by Tommy Revolts
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To: Morgana
Easy to drink. Easy to enjoy. Easy to avoid.

Have not watched SuperBowl since 2010. Have not had an AB product in years.

Bud wasting money here. Customers ain't coming back.

67 posted on 01/26/2024 7:46:17 AM PST by HonkyTonkMan ( )
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To: Morgana

Queer beer


68 posted on 01/26/2024 7:54:01 AM PST by dinodino ( Cut it down anyway. )
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To: Morgana

Tranny fluid


69 posted on 01/26/2024 7:56:08 AM PST by Jeff Chandler (THE ISSUE IS NEVER THE ISSUE. THE REVOLUTION IS THE ISSUE.)
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To: dinodino

Queer beer

******

Like it or not things have a place in the things of the world.
I’ve drank a many cans of beer over my lifetime but haven’t
touched a drop in the last 10+ years. Individuals taste are
different no doubt.


70 posted on 01/26/2024 8:04:45 AM PST by deport
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To: Morgana

Much harder to rebrand a product successfully than people think. The “Tranny Fluid” meme has stuck on their beer pretty hard.


71 posted on 01/26/2024 8:20:46 AM PST by zeugma (Stop deluding yourself that America is still a free country.)
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To: null and void
‘Easy to Drink, Easy to Enjoy’ Hard to Swallow

Well played nully!

72 posted on 01/26/2024 8:25:05 AM PST by zeugma (Stop deluding yourself that America is still a free country.)
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To: Morgana

Darn, I’ll miss that ad. The Black National Anthem is sending me off to YouTube for those hours.


73 posted on 01/26/2024 8:30:06 AM PST by ThePatriotsFlag (Accepting a false premise initiates conversational defeat.)
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To: mewzilla

As soon as they announced there will be the Black National Anthem, I was out.


74 posted on 01/26/2024 8:53:25 AM PST by RinaseaofDs
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To: Morgana

” ‘Easy to Drink, Easy to Enjoy’”

And easy to boycott.


75 posted on 01/26/2024 8:54:27 AM PST by simpson96
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To: 1Old Pro

Correct.


76 posted on 01/26/2024 9:52:39 AM PST by freedomjusticeruleoflaw (Strange that a man with his wealth would have to resort to prostitution.)
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To: Morgana

Wow, that’ll bring in those Gen Z drinkers like nobody’s business. Literally, nobody’s business. We geezers remember Joachim Fritz Krauledat, aka John Kay, Steppenwolf front man, who is now 79 years old. Our great grandchildren, maybe not.


77 posted on 01/26/2024 10:03:31 AM PST by Billthedrill
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To: Morgana
Steppenwolf's Magic Carpet Ride plays in the background

If today's music is so great, why use a 55 year old song which would appeal to baby boomers. OR, do they pretend to market to the youth demo they say is important 18-30 year olds, but in fact know where their consumer bread is buttered, the 65-75 year old market :) Geezers Rule!

78 posted on 01/26/2024 10:09:11 AM PST by 1Old Pro
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To: Morgana

I heard that BL now has a fruity taste.


79 posted on 01/26/2024 12:00:19 PM PST by Hillarys Gate Cult (“History doesn’t repeat itself but it often rhymes” - Possibly Mark Twain.)
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