Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

REPORT: Distributors Giving Up On Bud Light As They No Longer Expect Beer Giant To Recover From Dylan Mulvaney Fiasco
Daily Caller ^ | July 31, 2023 9:05 PM ET | ANDREW POWELL

Posted on 08/01/2023 6:38:45 AM PDT by Red Badger

The embarrassment is real for Bud Light.

Several distributors of Anheuser-Busch beer say they have accepted the fact they’ve lost money — and a lot of it — due to consumers boycotting Bud Light. And not just that, but they’ve also given up completely on trying to win back customers who have been negatively affected by the anti-American beer’s Dylan Mulvaney campaign, according to the New York Post.

Hiring freezes and layoffs have been going on for four months, while some beer truck drivers have been slammed with hecklers and other harassment while Bud Light’s sales have tanked over 25%. As a result, wholesalers of Anheuser-Busch have resigned to the large number of customers they’ve lost permanently, and in response, they need to focus on a new set of beer drinkers.

“Consumers have made a choice,” an unidentified executive from a Texas-based beer distributor told the New York Post. “They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back.”

Other Anheuser-Busch branded beers such as Budweiser, Busch Light and Michelob Ultra have also been tanking in sales since Bud Light decided to disastrously partner with Mulvaney.

The executive went on to say that customers have most likely found out that Bud Light competitors including Miller Lite and Coors Light “are a very similar product.” Reigning victorious in the beer war all comes down to “whoever is best at marketing,” the executive told The Post.

God, what a disaster.


TOPICS: Business/Economy; Health/Medicine; History; Military/Veterans
KEYWORDS: anheuserbusch; budweiser; inbev; michelob
Navigation: use the links below to view more comments.
first 1-2021-4041-54 next last

1 posted on 08/01/2023 6:38:45 AM PDT by Red Badger
[ Post Reply | Private Reply | View Replies]

To: Red Badger

Beer drinkers. What do you expect? They can’t afford champange and too low class for wine.


2 posted on 08/01/2023 6:44:05 AM PDT by DIRTYSECRET (e allowed )
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger

Before the world went mad....

Bud Light Commercial - Close Encounters
https://www.youtube.com/watch?v=WDgxCa_iDxE


3 posted on 08/01/2023 6:45:47 AM PDT by BenLurkin (The above is not a statement of fact. It is either opinion, or satire, or both.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger

If I were an employee or distributor of the company...I would have a massive amount of anger toward the board/CEO. I wouldn’t respect them or their future decisions. All of them should take a 30-percent paycut.


4 posted on 08/01/2023 6:46:38 AM PDT by pepsionice
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger

The silent majority sure has a loud voice.


5 posted on 08/01/2023 6:48:40 AM PDT by SkyDancer (If At First You Don't Suceed, Well So Much For Skydiving ~)
[ Post Reply | Private Reply | To 1 | View Replies]

To: BenLurkin

Someone should do a remake of this classic Pepsi commercial from the 80’s using a Bud Light bottle:

https://www.youtube.com/watch?v=Kf1A8Ukk5Us

Trivia:

This commercial was the only commercial that Coca-Cola ever contacted Pepsi and complained about. Pepsi pulled the ad...................


6 posted on 08/01/2023 6:51:34 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
[ Post Reply | Private Reply | To 3 | View Replies]

To: DIRTYSECRET

I don’t think that it was the boy playing a young under age school girl that drove people away.
I think it was the ivy league woke VP of bud light marketing the people detest.


7 posted on 08/01/2023 6:51:52 AM PDT by Rj Snows (Some years back Sacramento area used to be the capital of tomatoes)
[ Post Reply | Private Reply | To 2 | View Replies]

To: pepsionice

Someone should do a remake of this classic Pepsi commercial from the 80’s using a Bud Light bottle:

https://www.youtube.com/watch?v=Kf1A8Ukk5Us

Trivia:

This commercial was the only commercial that Coca-Cola ever contacted Pepsi and complained about. Pepsi pulled the ad...................


8 posted on 08/01/2023 6:52:07 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
[ Post Reply | Private Reply | To 4 | View Replies]

To: Red Badger
"Other Anheuser-Busch branded beers such as Budweiser, Busch Light and Michelob Ultra have also been tanking in sales since Bud Light decided to disastrously partner with Mulvaney."

Assuming that is the reason, its something I had thought when this all got started--that if I were an AB Inbev executive, I would be concerned about the possiblity of the consumer reaction bleeding into other AB Inbev brands.

Assuming future business programs shake off the woke virus, this is going to end up being a case study.

9 posted on 08/01/2023 6:52:16 AM PDT by Tench_Coxe (The woke were surprised by the reaction to the Bud Light fiasco. May there be many more surprises)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger
Dilly_Dilly
10 posted on 08/01/2023 6:52:25 AM PDT by SkyDancer (If At First You Don't Suceed, Well So Much For Skydiving ~)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger

Cases of it were stacked up in the cooler of Wally World the other day. I don’t think anybody is buying it.


11 posted on 08/01/2023 6:52:38 AM PDT by Georgia Girl 2 (The only purpose of a pistol is to fight your way back to the rifle you should never have dropped)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger

Schadenbud.


12 posted on 08/01/2023 6:52:58 AM PDT by Quentin Quarantino
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger

I’m glad the Budweiser fiasco has brought the ESG Mafia into the public eye. I think that if the short-term financing issue of not being able to get short term loans if you weren’t ESG “qualified” was the only issue that Budweiser could have worked that issue. They’d have made a deal with a bank or even a government so they could keep operating. “Reasonable” ESG people would probably have accepted a compromise for the promise of continued support of ESG once the controversy had subsided. Two problems, the ESG/alphabet people are not reasonable and do not compromise. And the Budweiser company was philosophically onboard with the ESG/alphabet crowd and could not back down. Damn the investors to Hell...Go down with the ship!

It is the purpose of some people to serve as a horrible warning for the others. The death of Budweiser will help investors worldwide.


13 posted on 08/01/2023 6:53:43 AM PDT by Gen.Blather (Wait! I said that out loud? )
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger

The Coors guy in Kroger a couple weeks ago told Mr. GG2 He’s up 25%.


14 posted on 08/01/2023 6:54:30 AM PDT by Georgia Girl 2 (The only purpose of a pistol is to fight your way back to the rifle you should never have dropped)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Georgia Girl 2

Latinos from south of the border are.

They don’t watch American TV or listen to American news shows, so they have no idea about Bud Light...............


15 posted on 08/01/2023 6:54:34 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
[ Post Reply | Private Reply | To 11 | View Replies]

To: Red Badger

Anyone know when AB’s financials are due to be released?

That will tell the story; they can only hide the damage for so long, then they’ll have to sacrifice key corporate personnel - and make a major mea culpa - or suffer shareholder carnage on top of a market revolt.

From my chair, this is a cancer I’ll enjoy watching consume the woke.

;-)


16 posted on 08/01/2023 6:56:42 AM PDT by logi_cal869 (-cynicus the "concern troll" a/o 10/03/2018 /!i!! &@$%&*(@ -)
[ Post Reply | Private Reply | To 1 | View Replies]

To: DIRTYSECRET

“Beer drinkers. What do you expect? They can’t afford champange and too low class for wine.”

More like smart enough not to pay outrageous prices for fermented grape juice, and couth enough not to rub your nose in it.


17 posted on 08/01/2023 6:57:15 AM PDT by CodeToad (No Arm up! They have!)
[ Post Reply | Private Reply | To 2 | View Replies]

To: logi_cal869

I think someone said on another thread it was August 3rd...............


18 posted on 08/01/2023 6:57:41 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
[ Post Reply | Private Reply | To 16 | View Replies]

To: Red Badger

Need to boycott the whole A-B family, not just Bud Light.


19 posted on 08/01/2023 6:57:45 AM PDT by Socon-Econ (adi)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Red Badger

It’s still more expensive than Natty Light. Bud 55 (my prefer) is even higher.


20 posted on 08/01/2023 6:58:30 AM PDT by AppyPappy (Biden told Al Roker "America is back". Unfortunately, he meant back to the 1970's)
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-4041-54 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson