If I were an employee or distributor of the company...I would have a massive amount of anger toward the board/CEO. I wouldn’t respect them or their future decisions. All of them should take a 30-percent paycut.
Someone should do a remake of this classic Pepsi commercial from the 80’s using a Bud Light bottle:
https://www.youtube.com/watch?v=Kf1A8Ukk5Us
Trivia:
This commercial was the only commercial that Coca-Cola ever contacted Pepsi and complained about. Pepsi pulled the ad...................
When the stockholders realize the leadership is detrimental to their profits they sell off. If the pressure keeps up...we can see even more devaluation of the conglomerate.