Posted on 09/01/2020 4:54:32 PM PDT by nickcarraway
'It’s really hard to believe. It’s a dream come true.'
April McClung needed to raise money for her son’s trip to China and Europe.
So, she turned to her grandmother’s 100-year-old pound cake recipe for inspiration.
"Just lifts your spirit, when you have really good food -- all natural, no preservatives -- butter pound cake and it’s just one of the best!" said April McClung, owner of Emily's Heirloom Pound Cakes.
That one recipe exceeded her expectations and raised $14,000 in nine months. It also gave her the courage to launch Emily's Heirloom Pound Cakes, named after her grandmother.
"So here we are now, over six years later, we are producing over 5,000 packaged slices a month, hundreds of cakes. We ship all over the country," said McClung.
Like so many other restaurant owners, COVID-19 forced McClung to reinvent her business. "So we pivoted and figured out how to get that website cranking! As a result of that, our website has tripled,"said McClung. She also partnered with food trucks. "Going to all these different neighborhoods, couple that with the farmer markets and BAM. It’s amazing,"
Her quick thinking allowed her family’s legacy to live on and is a testament to never giving up.
"It’s really hard to believe, it really is, it’s a dream come true," said McClung.
BAM, not BLM ?
Nope. A she is using the secret recipe to make $$$$, not going to share the recipe.
Post a link?......................
Hundred year old pound cake in plastic.
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