Think about it this way. You are in the market to hire a widget maker. You have interviewed every widget maker in your community and you narrow it down to 2 or 3 qualified widget makers. You know this is a very big decision and you want to hire the best quality widget maker you can. So you decide to hold a competition and 2 of the 3 widget makers get fully engaged in the competition by telling you how great their widgets are and spend a lot of time pointing out the imperfections of the other guys widgets. There...