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  • Branson joins Arnie’s crusade as Virgin goes green

    09/10/2006 7:57:05 AM PDT · by calcowgirl · 13 replies · 1,790+ views
    The Sunday Times, UK ^ | September 10, 2006 | Dominic O’Connell
    SIR RICHARD BRANSON has joined forces with two of America’s top venture capitalists to slake California’s thirst for environmentally friendly fuels. Branson has injected more than $60m (£32m) into Cilion, a company that will make bioethanol from corn. He is investing alongside Vinod Khosla, the renowned Silicon Valley entrepreneur, and Ron Burkle, a Los Angeles billionaire who counts Bill Clinton among his advisers. The project is the start of a move by Branson’s Virgin empire into environmental businesses, a plan known internally as the Gaia Capitalism Project, after the environmental theory developed by the British scientist James Lovelock. Virgin Fuels,...