'Pimp My Ride' shop fined by feds Replacing air bags with video screens illegal By Danny Hakim NEW YORK TIMES NEWS SERVICE Posted on Fri, Dec. 31, 2004 DETROIT - Pimp the ride, pay the price. In the first of what is expected to be a broader crackdown against auto customization shops, federal regulators this week levied a $16,000 fine on West Coast Customs, the celebrity auto body shop affiliated with MTV's "Pimp My Ride," a reality show that makes over rundown cars. The shop, which has customized sport utility vehicles for celebrities such as Shaquille O'Neal, was fined for...
