Amidst a flurry of dealmaking for original content was Spotify's exclusive deal with Joe Rogan's widely popular podcast, The Joe Rogan Experience. Obviously, Spotify wants JRE, launched in December 2009, because it's one of -- if not the -- most popular podcasts in the U.S. and a handful of other countries. (JRE is currently No. 2 on Chartable's list of Apple podcasts in the U.S. and No. 1 on Stitcher's list of top podcasts.) The streaming giant paid handsomely, a reported $100 million for a multi-year licensing agreement for a global exclusive. Key takeaways Spotify's licensing deal with the Joe...