Free Republic

Tony Piloseno even used his wildly successful and viral TikToks as part of a digital marketing pitch to the company to appeal to younger members of Gen Z. An Ohio University senior who worked a part-time job at a local Sherwin-Williams store was fired after the company discovered his popular paint-mixing TikTok channel @tonesterpaints, which currently has over 1.2 million followers. Piloseno told BuzzFeed News he did admit to filming TikToks while he was already mixing paints for customers when he first started posting to his channel in December 2019. But, as his page grew, he committed to purchasing cans...

When companies get in trouble over their advertisements, it usually happens quickly. In the case of Sherwin-Williams Co., it took more than a century. The paint maker is fighting a California court ruling that ordered it and two other companies to collectively pay hundreds of millions of dollars in damages for promoting lead paint over several decades, when they allegedly knew or should have known it was hazardous. The litigation has highlighted Sherwin-Williams ads dating back to 1904. Sherwin-Williams SHW, +0.50% and its co-defendants in July petitioned the U.S. Supreme Court to take up the case, arguing that they were...