Keyword: rebranding
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Elon Musk’s rebrand of Twitter seems to be underway. In a series of late-night tweets Saturday, Musk shared that the company’s famous bird logo and name would soon be no more. The company, it seems, will simply be known as “X.” “And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” he tweeted. He later said in a Twitter space that the Twitter logo would be changed Sunday. “It should have been done a long time ago, sorry it took so long,” he said. Later that night, he reportedly emailed employees about the change. According...
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Bud Light’s woke rebranding as the beer for pantomime women like Dylan Mulvaney and their allies will probably work, no matter how many times sane people like to tell ourselves, “Get woke, go broke.” Look at late-night TV for an example of just that. We’re decades removed from Johnny Carson’s universal appeal and total dominance of television’s wee small hours. Sure, Carson made political jokes. But he poked fun at both sides and never really revealed his own political preferences. Carson made fun of politicians’ human foibles — now that’s a target-rich environment — and his own. What Carson didn’t...
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Facebook on Thursday announced that it has changed its company name to Meta. The name change was announced at the Facebook Connect augmented and virtual reality conference. The new name reflects the company’s growing ambitions beyond social media. Facebook, now known as Meta, has adopted the new moniker, based on the sci-fi term metaverse, to describe its vision for working and playing in a virtual world. “Today we are seen as a social media company, but in our DNA we are a company that builds technology to connect people, and the metaverse is the next frontier just like social networking...
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Sen. Kyrsten Sinema (D-AZ) indicated Thursday she may accept President Joe Biden’s rebranded $1.85 trillion reconciliation framework. Her potential blessing on the framework could be enough to convince the far-left to unlock the $2.1 trillion “bipartisan” infrastructure bill House Speaker Nancy Pelosi (D-CA is attempting to pass Thursday.
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This weekend on "Fox News Sunday," anchor Chris Wallace credited his guest, Republican Indiana Gov. Mike Pence, with leading the nation as the "first state to fall out of the Common Core national education standards." If only it were true. Wallace didn't do his homework. And presidential aspirant Pence was too busy daydreaming about 2016 to correct him. Reality check: Last week, Pence faced the anger of hundreds of Indiana parents, educators and activists at a public Indiana Business Roundtable meeting to discuss his phony charade. The protesters openly booed Pence's derision of critics as out-of-staters and elitists. They roared...
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Ever since Mitt Romney lost the presidential election, there's been a lot of talk about how the Republican Party needs to "rebrand" itself. Louisiana Gov. Bobby Jindal wants, among other things, for the GOP to stop being "the stupid party." Rep. Paul Ryan has concluded that the watchword for the Republican Party needs to be "prudence." Sen. Marco Rubio is the front man for the most tangible aspect of the rebranding effort: getting on the right side of the immigration issue. In the process, he's become something of the de facto point person for the party. The latest entrant into...
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Democrats understand that when they are losing a political fight, their best move is to change the political lexicon. When progressivism fails, they become liberals; when liberalism fails, they become progressives. Now they’re using that rhetorical trickery to try to save the wildly unpopular centerpiece of President Obama’s first term: Obamacare. Obamacare sets up what were originally termed state health care “exchanges.” These “exchanges” were supposedly set up to pool risk between health care insurance companies. Of course, if the market saw a benefit in such pooling, it would have done so already. In fact, many insurance companies already pool...
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For adman Donny Deutsch, there's really no difference between pushing a political party or a bag of potato chips: it's all about the branding. S.E. Cupp, in contrast, is a conservative with bedrock principles. Seated next to each other on today's Morning Joe set during a discussion on GOP strategy going forward, a blow-up was clearly in the cards. And clash they did, with Cupp arguing that the GOP doesn't need to re-brand itself, but rather to "spend more time explaining why their policies work for everyone." Deutsch, repeatedly trying to cut Cupp off, exclaimed that she "couldn't be more...
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Scandal-Ridden Activist Group Lives on in the Form of “Bullet Proof Community-Organizing Frankensteins” Created Across the Country Contact Information: Press Office 202-646-5172, ext 305 Washington, DC -- September 28, 2011 Judicial Watch, the public interest organization that investigates and prosecutes government corruption, today released “The Rebranding of ACORN,” a special report on the Association of Community Organizations for Reform Now (ACORN) network, following an extensive investigation of the organization’s transformation into various “spinoffs” and affiliated organizations. The ACORN-affiliated groups existing today are ACORN in all but name. These groups tend to occupy ACORN’s former offices, are staffed in many cases...
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Face it, Bill Gates: Microsoft’s (NASDAQ:MSFT) brand tells consumers the underlying product is buggy, susceptible to viruses and hackers, and often crashes. For that incredibly important reason, Steve Balmer et al MUST rebrand Microsoft as Bing now. Bing has a Slick Brand Conveying Quality and Great User Experience According to comScore (NASDAQ:SCOR), Bing has done an awesome job taking search market share from Google (NASDAQ:GOOG), Yahoo (NASDAQ:YHOO), Interactive Corp (NASDAQ:IACI) and AOL (NYSE:AOL). The young search engine already has 13.1% — only a few percentage points behind Yahoo’s 16.1%. The bottom line is users like Bing’s slick user interface and...
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Republicans in California "as a brand," said former GOP party chair Duf Sundheim, "are dead." Ouch. Not that we didn't already know that -- and we told you the other day about some trying to do mouth-to-mouth on the GOP (sorry about the image). But Duf's nugget at the end of a discussion about California's 2010 gubernatorial primary was one of several things we learned here at the lovely Hotel Shattuck at UC-Berkeley's Institute of Governmental Studies looky-loo-back at the 2010 Guv race. As the name hints, this confab is like a rave for political geeks-- and those who aspire...
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The Republican Party, as a brand, is dead in California. That's the eye-opening consensus of a crowd of political observers, lawmakers and strategists - Democrats and Republicans - gathered at a UC Berkeley symposium this weekend to mull over California's defiantly blue status in the wake of a conservative tide that swept the nation in November. Many of the 200 attendees at the two-day Institute of Governmental Studies conference appeared surprisingly unified on one issue: that, barring dramatic upheaval, the GOP's prospects may be doomed in the voter-rich Golden State. "Republicans, as a brand, are dead," Duf Sundheim, the former...
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Steven Spielberg smacks down Nancy Pelosi’s request for rebranding help. In what can only be termed yet another high-profile and public loss for Nancy Pelosi, director Steven Spielberg has flat-out rejected the fired house speaker’s latest attempt to help her rebrand the Democrats and herself, too. It was originally reported in yesterday’s Washington Post that the famous director was approached by Pelosi for help in marketing her damaged brand and her damaged party’s brand. While Spielberg did not respond to Pelosi at press time yesterday, a source today is quoting Spielberg’s spokesperson as saying that Spielberg only directs actors and...
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Calling themselves the Young Guns, three members of America's House of Representatives are about to publish a template for new era of Republican domination in Congress. With the economy failing to live up to President Barack Obama's hopes for a strong recovery - unemployment remains just below ten percent - Republicans are poised for major gains on Nov 2, when all of the House and a third of Senate seats is contested in midterm elections.
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*NEA conference call full audio and transcript here** Should the National Endowment for the Arts encourage artists to create art on issues being vehemently debated nationally? That is the question that I set out to discuss a little over three weeks ago when I wrote an article on Big Hollywood entitled The National Endowment for the Art of Persuasion?” The question still requires debate but the facts do not. The NEA and the White House did encourage a handpicked, pro-Obama arts group to address politically controversial issues under contentious national debate. That fact is irrefutable. But some have claimed that...
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[...] rebranding. If your product falls on public disfavor or it is found inferior in some way you just simply change the name and keep on selling the same old hash. Prior to this August recess Congressmen and Senators alike were briefed for hours on how to sell (or defend) Obamacare to constituents back home. When these Democrat politicians came home and attempted to regurgitate party line support for their unpopular Health Care agenda Democrats found that their constituents and their political opposition alike were not buying the Obama Pelosi Health Care balderdash. In the interim Sen. Edward Kennedy passed...
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WASHINGTON (CNN) – Former House Speaker Newt Gingrich has signed on to the latest high-profile effort to re-brand the Republican Party — but don't expect to see him take a major leadership role for the National Council for a New America, or make a starring appearance at any of the events on the group's national tour. Organizers of the effort, spearheaded by House Minority Whip Eric Cantor, originally told reporters that Gingrich had not been included in the newly-launched group because his 527, American Solutions, was a partisan entity. (The organization describes itself as a "tri-partisan" network.) Gingrich supporters dismissed...
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The Republican Party certainly does require a "Big Tent" -- the kind of tent we sometimes see covering a house infested with termites. Unless conservatives can rid the GOP of Democrats hiding out in their midst, the Republican Party can never recover. Liberals are sapping the GOP's strength from within. It now seems that a looming divorce within the GOP has grown inevitable. Unless the Republican Party returns to its conservative principles, a number of conservatives will go on strike. They feel it is no longer acceptable for conservatives to do most of the hard work of winning elections, while...
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Contrary to popular reports by Democrats and members of the chattering class, the Republican Party is not dead — not yet. In the aftermath of the 2008 elections, however, the GOP is hemorrhaging badly. It is dazed and confused. It is moribund, but it is not dead yet. Whether the Party of Lincoln will recover remains to be seen. Its prognosis is, at best, guarded. Having had their heads handed to them in the last election, and finding it difficult to take on a popular president, Republicans are casting about trying to find a new direction. But news of their...
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Some Republicans seeking to "rebrand" the party are looking to Meghan McCain -- daughter of Sen. John McCain (R-Ariz.) -- as a figure who can attract younger voters, the San Francisco Chronicle reports. A prolific blogger and Twitter contributor, McCain in a recent blog post described herself as a "pro-sex, 'pro-life, pro-gay-marriage Republican,'" and some experts believe she could "be at the forefront of a new GOP breed: the 'Meghan McCain Republican,'" the Chronicle reports. However, some Republicans have criticized McCain's positions as departing too far from the party's core principals, while other critics have attacked her as a political...
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