If the networks don’t carry it, they ought to be ashamed of themselves,” said Democratic strategist Paul Begala. “It’s not like they’re going to be bumping ‘Masterpiece Theater.’ What are they going to run, bikini models eating worms in some kind of contest?” Actually, such a reality show premise could score better ratings than Obama when he’s talking about health care. This will be the third time since June that Obama has pushed the administration’s health care reform plan to the American people during prime-time, and the ratings indicate that audience interest is dropping.