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Keyword: qwikster

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  • Netflix Plan to Lure Back Subscribers: Confuse Them with a New Name "Qwikster"

    09/19/2011 12:17:18 AM PDT · by Borough Park · 50 replies
    Netflix is a company in crisis. Their stock price is plunging and subscribers are abandoning them en masse, in protest of a 60 percent price increase levied against anyone who wants to retain both streaming and mail service. So Netflix CEO Reed Hastings has come up with a fix that will likely please no one: He's split the two services into two, distinct companies, each with its own name. Listen closely: From now on, that Criterion Edition Seven Samurai gathering dust on your coffee table for the past three months will need to be sent back to Qwikster, not Netflix....