The New York Jets had what appeared to be a genius idea. Rather than sell personal seat licenses for their new stadium, they would auction some off and allow market forces to take control. Football is the most popular sport in America, so it seemed like a good way to ensure the team would maximize revenue. But then the economy went south, and now it appears things aren't working out quite as well as the Jets had hoped. The background: The Jets have several premium seating areas at their new stadium, set to open in 2010. The most prized area...