Some people like the "new car" smell, but apparently a lot of consumers in China hate it. According to the 2018 China Initial Quality Study by J.D. Power, upwards of 10 percent of Chinese drivers complained about the odor. Ford is seeking a patent for a technique that gets rid of the smell after a vehicle is purchased. According to Ford's scientists, the smell comes with the release of a chemical compound found in leather, plastic, vinyl and adhesives. Ford describes the method for eliminating the odor as "baking" the car until the smell goes away.