Free Republic

November 01, 2006 -- Nielsen//NetRatings (NASDAQ: NTRT), a global leader in Internet media and market research, announced today that 36.6 percent of U.S. adults online are Republicans, 30.8 percent are Democrats and 17.3 percent are Independents. With campaign Web sites becoming increasingly important to reaching the electorate, candidates need to keep their fingers on the political pulse of the Internet. The Web site with the highest concentration of Republicans was RushLimbaugh.com, with an 84.8 percent Republican audience (see Table 1). NewsMax.com and Bill O'Reilly.com ranked No. 2 and 3, with audiences that were 65.4 percent Republican. The Drudge Report and...

WEB SURFERS MORE POLITICALLY ACTIVE THAN GENERAL POPULATION, SAYS NIELSEN Americans who spend time online are more apt to be politically active than the population as a whole, according to a new study from Nielsen//NetRatings, which measures and analyzes Internet usage. Not only are more of this group registered to vote, but they are also more likely to exercise their vote during elections. Querying a group of Web surfers earlier this month, the research firm found that 86% of Internet users age 18 and older are registered voters, as compared with 70% of the U.S. population in this age bracket....