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"Nobody imagined it would go on this long," Schuhmacher said. He continued: "It seems random — it struck a nerve. I've never seen anything to compare it to, in all of the [consumer packaged goods] industry. It’s a real shock."

Sen. Ted Cruz (R-TX) announced his intentions to investigate Bud Light's relationship with transgender influencer Dylan Mulvaney Wednesday due to the impact it has on impressionable children. "I can't think of a company in modern times that has more alienated its customer base and seemed to have so little understanding of who it is that actually drinks Bud Light," Cruz told Fox News host Brian Kilmeade. "This week I sent a letter to the CEO of Anheuser-Busch, along with Sen. Marsha Blackburn (R-TN), because the CEO of Anheuser-Busch is also the CEO or the chairman of the Beer Institute, which...

Controversial influencer Dylan Mulvaney has been added to the promotional campaign for Lionsgate's struggling adaptation of Judy Blume's seminal novel 'Are You There God? It's Me, Margaret.' The film, which stars Rachel McAdams and Kathy Bates and tells the story of the title character's dealing with faith and puberty in New Jersey, has struggled to date at the box office, earning just $16million in three weeks. Despite the films 99 percent critical rating on Rotten Tomatoes - along with an equally impressive 94 percent audience score - the film hasn't come close to making back its $30million budget. That has...

Trans influencer Dylan Mulvaney has said she has been having trouble sleeping since a backlash erupted over her partnership with Bud Light and questioned the psychological effects of being called a man thousands of times a day. Her comments came during an episode of the 'Dear Schuyler' podcast, hosted by trans athlete Schuyler Bailar and which released on Monday. Mulvaney suggested that as the trans debate in the US has escalated, transphobia has become increasingly blatant, resulting in an inhospitable 'wild west' for trans people. On April 1, Mulvaney became embroiled in a controversy that would make national headlines for...

Transgender influencer Dylan Mulvaney admitted 'haters really wore me down for a second' following the backlash over her controversial partnership with Bud Light. There were worldwide calls for a boycott of America's best-selling beer after she shared a series of posts with her 11 million social media followers on April 1. Mulvaney sparked widespread fury with the partnership content which showed her sitting in a bathtub and swigging from custom Bud Light cans sporting her face. She appeared on comedian Chelsea Handler's podcast, Dear Chelsea, on May 4 and said she is 'not processing' the surrounding fallout. But she revealed...

Former Trump administration adviser Peter Navarro revealed that the ex-president was allegedly deceived into believing that Pfizer’s COVID-19 shot was a “true vaccine” while blaming Antony Fauci for hiding sensitive information regarding the COVID origin. Fauci and Pfizer “didn’t disclose the side effects of that [vaccine]” to Trump, Navarro said in a May 4 podcast by Patrick Bet-David on YouTube. “And they weren’t clear with him. They made him think that it was a true vaccine when it’s not. It’s mRNA technology.” Traditional vaccines work by introducing a harmless piece of bacteria or virus into the human body to trigger...

The CEO said Anheuser-Busch is "providing direct financial support" to the frontline workers impacted by the boycott, naming delivery drivers, sales representatives, wholesalers, bar owners and servers. Doukeris said the brewing giant will triple media spending on advertising for Bud Light over the summer, confirming reports that the company is planning a major marketing push to recover its brand.

Anheuser-Busch has employed a lobbying firm with GOP roots in Congress following its controversial partnership with transgender influencer Dylan Mulvaney. American Accountability Foundation has written a letter to Congressional staffers, per Fox Business, alleging Origin Advocacy has sent its founder and a partner to Capitol Hill on the brewer's behalf. Disclosures confirm that Origin Advocacy added Anheuser-Busch as a client this year. Founder Sean McClean and Origin partner Emily Lynch, with their former experiences as Republican staffers, have already begun "making the rounds," according to AAF. McClean is a former legislative director for Sen. Ted Cruz (R-TX), while Lynch was...

Anheuser-Busch has taken its damage-control campaign to Capitol Hill, and one conservative group is warning the GOP not to take the bait. The beer giant, which is owned by Belgium-based brewing conglomerate InBev, has hired a lobbying team of former Republican Senate staffers to woo lawmakers as it seeks to repair Bud Light's image among conservatives following backlash over the brand's partnership with transgender influencer Dylan Mulvaney. Disclosures show weeks ago A-B secured lobbying firm Origin Advocacy, LLC, to represent the company on "general policy regarding the alcohol-beverage industry." The lobbyists handling the account are Origin founder Sean McClean and...

Dylan Mulvaney returned to Instagram following the mass outrage over her partnership with Bud Light. The transgender influencer, 26, raised ire among critics after being signed as a rep for the beer brand in a March Madness contest and has since kept her distance from Instagram. Taking to Instagram Thursday, Mulvaney explained why she was “offline for a few weeks” as the backlash against the brand deal intensified. “A lot has been said about me,” she said in a clip shared with her 1.8 million followers on the platform. “Some of which is so far from my truth that I...

Bud Light is expected to "spend heavily" on marketing in the wake of backlash from its brief partnership with transgender activist Dylan Mulvaney, RadarOnline.com has learned. The popular beer company was heavily ridiculed by conservatives after Mulvaney, 26, a TikTok creator and transgender woman, posted an Instagram with the adult beverage in a sponsored post. After celebs like Kid Rock and Travis Tritt rallied fans on social media to boycott Bud Light over the partnership, the beer's parent company, Anheuser-Busch, has prepared to dramatically increase its marketing budget to recoup losses. After beer sales plummeted, Anheuser-Busch distributors feared for their...

Dylan Mulvaney has already cost Bud Light millions of dollars, but he’s not done causing chaos yet. The transgender “influencer” entered into the broader public eye after Joe Biden invited him to the White House back in 2022. Think about that. A president who hasn’t done a challenging interview since he took office found time to receive softballs from a grown man who pretends to be a prepubescent girl. But I digress. Mulvaney has been propped up by corporate America despite only claiming to be a “girl” for a little over a year. He’s got endorsement deals with companies like...

The Fairfax Bar and Grill in Indiana alienated some of its patrons after it condemned them for criticizing Bud Light's association with transgender influencer Dylan Mulvaney. Bud Light and its parent company Anheuser-Busch received backlash for partnering with transgender activist Dylan Mulvaney. The beer maker ignited a firestorm earlier this month when it celebrated Mulvaney's "365 Days of Girlhood" by sending Mulvaney custom-made cans featuring the influencer's face. Millions of Americans have responded by boycotting brands associated with Bud Light and Anheuser-Busch. As of Monday, Bud Light’s market share for the latest week lost almost the same amount as rivals...

Maybelline is the latest company facing boycotts over its partnership with transgender social media influencer Dylan Mulvaney. The backlash has stemmed from a TikTok that Mulvaney, 26, posted showing off the cosmetic line while celebrating her 365th day of publicly identifying as a woman. Getting glam for my Day 365 show with @maybelline #maybelline partner,” Mulvaney wrote in a video that has amassed nearly 200,000 likes. The promotional post spurred protests against Maybelline, similar to the wave of boycotts against Anheuser-Busch’s Bud Light for featuring the transgender influencer in an ad on social media. Many have taken to social media...

Maybelline is facing calls for a boycott after a sponsorship with the transgender social-media influencer Dylan Mulvaney, who posted a short video last month of herself applying the brand's cosmetics and "getting glam." The pushback comes as another major brand, Anheuser-Busch's Bud Light, is grappling with a boycott of its beer due to a similar partnership with Mulvaney. The uproar comes as conservative lawmakers in some U.S. states pass laws that restrict the rights of transgender people, such as a new measure in North Dakota that restricts transgender health care in the state. Brands both big and small often partner...

Today we're joined by our friend James Lindsay to discuss a few hot-button topics in the news. First we talk about Dylan Mulvaney's Budweiser sponsorship and its fallout. James explains why corporations are so obsessed with "inclusion" and what's on the line for them if they don't comply with ESG overlords. Then, we look at the United Nations' new report that calls for the decriminalization of all sexual activity (including pedophilia). Of course, this makes complete sense when you look at the consistent and ever-growing grooming culture among the Left. We talk about why the Left always seems to default...

Budweiser has released a new patriotic advertisement as its parent company struggles with controversy over its endorsement partnership with transgender influencer Dylan Mulvaney. The advertisement, which was released on social media Friday, features one of Budweiser’s famous Clydesdale horses traversing the country from New York City to the Grand Canyon, passing by scenes in the American heartland as a narrator delivers a patriotic message. This is a story bigger than beer,” the ad’s narrator says in the ad. “This is the story of the American spirit.” As the ad plays, the Clydesdale horse passes by some of the most famous...

Donald Trump Jr. says boycotts of Bud Light should end, telling his fans on Rumble the company’s conservative credentials are solid and the outrage over its partnership with transgender influencer Dylan Mulvaney was unjustified. Bud Light — and its parent company Anheuser-Busch — have faced a firestorm of controversy from many in their core audience after using Mulvaney in its marketing. “We looked into the political giving and lobbying history of Anheuser-Busch. And guess what? They actually support Republicans,” said the former first son on Rumble.

Bud Light has consistently been in the news recently for all the wrong reasons. Roger Goodell's NFL has -- true to form -- joined it there. Despite the Bud Light's inexplicable choice to partner with transgender activist Dylan Mulvaney, the NFL has made the beer company the official sponsor of the NFL Draft. That’s right, on a weekend when the best college football stars will be transitioning to the next phase of their careers, the NFL will be advertising for a company that supports transitioning of the worst kind. It's a match made in progressive heaven! The NFL Draft will...

Donald Trump Jr has called for an end to the boycott of Bud Light for their partnership with transgender influencer Dylan Mulvaney, emphasizing their conservative credentials and saying it was wrong to 'blame the whole company for the inaction or the stupidity of someone in a marketing campaign that got woke as hell.' Bud Light has been engulfed in a firestorm since Mulvaney on April 1 revealed that the beer company had made a special commemorative can to celebrate her year since transitioning. Kid Rock used Bud Light cans for target practice, country singers announced boycotts and factories owned by...