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Movie studio Lionsgate hires Dylan Mulvaney to promote struggling Judy Blume adaptation 'Are You There God? It's Me, Margaret' after it flounders at box office, earning just $16M in three weeks
Daily Mail UK ^ | May 16, 2023 | Stephen M. Lepore

Posted on 05/16/2023 9:22:23 PM PDT by Morgana

Controversial influencer Dylan Mulvaney has been added to the promotional campaign for Lionsgate's struggling adaptation of Judy Blume's seminal novel 'Are You There God? It's Me, Margaret.'

The film, which stars Rachel McAdams and Kathy Bates and tells the story of the title character's dealing with faith and puberty in New Jersey, has struggled to date at the box office, earning just $16million in three weeks.

Despite the films 99 percent critical rating on Rotten Tomatoes - along with an equally impressive 94 percent audience score - the film hasn't come close to making back its $30million budget.

That has led the studio Lionsgate to bring out 'a last-minute paid partnership to draw attention to the film' with Mulvaney - whose advertisement with Bud Light has seen sales drop up to 20 percent a week - posting an interview with the celebrated author Blume on TikTok, according to Hollywood in Toto.

'Are you there God, it's me, Dylan!' Mulvaney excitedly begins the clip, which she captioned by calling Blume - who backtracked after receiving backlash for saying she is '100 per cent' behind Harry Potter writer J.K. Rowling - 'one of my heroes.'

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: TV/Movies
KEYWORDS: boycottlionsgate; groomers; idiots; lionsgate; movies; mulvaney; trans
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I had plans to see "Are you there God" it's me, Margaret"

"Then again, Maybe I won't"

1 posted on 05/16/2023 9:22:23 PM PDT by Morgana
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To: Morgana

Just send that mentally ill disgrace to a mental hospital!


2 posted on 05/16/2023 9:24:03 PM PDT by No name given (Anonymous is who you’ll know me as)
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To: Morgana

The theory used to be that these corporations simply were woke because they were afraid of losing money but for some reason they’re simply continuing to rush into the controversy even if they don’t have to after its been proven to be a money loser.


3 posted on 05/16/2023 9:29:29 PM PDT by jarwulf
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To: Morgana

Our movie is failing

What to do?

Let’s double down on failure and hire a psychopath tranny to promote it.

Yeah. That will do the trick.


4 posted on 05/16/2023 9:42:08 PM PDT by PGR88
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To: Morgana

A 99 percent critical rating on Rotten Tomatoes is probably a red flag for any movie, and in this case not a lot of people are going to pay money about a girl’s puberty anywhere — let alone in New Jersey.


5 posted on 05/16/2023 9:44:32 PM PDT by BenLurkin (The above is not a statement of fact. It is either opinion, or satire, or both.)
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To: Morgana

Times are bad and the future is in doubt. People want to escape, have fun, and put aside their cares for awhile. Especially as summer approaches. Movies like that with woke promotion won’t bring people out to see them.


6 posted on 05/16/2023 10:03:27 PM PDT by BradyLS (DO NOT FEED THE BEARS!)
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To: Morgana
lolz.

It was a good book for its time. Did the studio turn it into trash?

7 posted on 05/16/2023 10:04:51 PM PDT by KC_Conspirator
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To: BenLurkin

Audience or critic score? Audience scores are the real ones.


8 posted on 05/16/2023 10:05:39 PM PDT by KC_Conspirator
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To: Morgana

Judy, you once mattered.

Now, you are a distant version of the person who everyone could enjoy.


9 posted on 05/16/2023 10:07:37 PM PDT by ConservativeMind (Trump: Befuddling Democrats, Republicans, and the Media for the benefit of the US and all mankind.)
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To: Morgana

Dumb move!


10 posted on 05/16/2023 10:33:37 PM PDT by drypowder
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To: All

What’s that definition of insanity attributed to Einstein?

Something about doing the same thing over and over, but expecting different results?


11 posted on 05/16/2023 10:37:29 PM PDT by LegendHasIt
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To: BenLurkin

Kinda reminds of 1988, and the introduction of ‘Big Top, Pee-Wee’....one of the five worst movies of the year and 80 minutes of zero-plot.


12 posted on 05/16/2023 10:44:15 PM PDT by pepsionice
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To: LegendHasIt

Well over the next 3 weeks it should be down by another 75%, MORONS!!!


13 posted on 05/16/2023 11:13:17 PM PDT by Trump Girl Kit Cat (Yosemite Sam raising hell)
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To: No name given

mental hospital would say he’s okay.


14 posted on 05/16/2023 11:17:32 PM PDT by the_daug ( )
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To: Morgana
Somewhere there is a Babylon Bee author throwing his brilliant satire into the trash as reality passes it by.

Do junior high school girls still read this book, or did the producers just try to dig up something that was popular 40 years ago?

15 posted on 05/16/2023 11:18:28 PM PDT by KarlInOhio (Democrats' version of MAGA: Making America the Gulag Archipelago )
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To: KarlInOhio

“Do junior high school girls still read this book, or did the producers just try to dig up something that was popular 40 years ago?”

As you say, Judy Blume was all the rage among the 10-13 year-old girl-crowd when I was in school 40+ years ago. Aside from the “Fudge” books which were harmless, she was this “edgy” hippy author tantalizing the ‘tweens with more risque content than what they were getting from other authors.

I don’t think she’s popular now. I’ve never heard young family members in that age range talking about her or reading her books. She’s passe at this point.


16 posted on 05/16/2023 11:38:28 PM PDT by irishjuggler
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To: PGR88; All

Yup, they piss off the 99 per centers to appease one per cent. Sadly, you can’t fix stupid.


17 posted on 05/16/2023 11:56:17 PM PDT by Cobra64 (Common sense isn’t common anymore.)
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To: Morgana

And the idiots at Lionsgate think the remedy for a failing movie is to hire a nut job like Mulvaney, who thinks it’s a woman, to promote it? That will likely have just the opposite effect that they want.


18 posted on 05/17/2023 12:08:41 AM PDT by EinNYC
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To: KarlInOhio

Junior High? We read this stuff in Grade School!


19 posted on 05/17/2023 12:15:19 AM PDT by Morgana ( Always a bit of truth in dark humor. )
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To: Morgana

INSANITY!!


20 posted on 05/17/2023 3:13:56 AM PDT by Ann Archy (Abortion....... The HUMAN Sacrifice to the god of Convenience.)
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