IBM Woos the World's Geeks - Big Blue will let software developers in Brazil, Russia, India, and China use company products for free. IBM announced an initiative Monday to encourage developers in emerging economies to work on the computing giant’s open standards technology, a computing framework for which hardware and software specifications are publicly available. As part of the initiative, the Armonk, New York-based company said that for the first time, developers in Brazil, Russia, India, China—popularly known as BRIC countries—will get instant access to IBM’s hardware and software portfolio from their desktop at no charge.