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  • Art Critics and Government Officials Slam Italy’s ‘Humiliating’ Tourism Campaign Turning Botticelli’s Venus Into an Influencer

    04/28/2023 10:51:59 AM PDT · by nickcarraway · 9 replies
    Artnet News ^ | April 26, 2023 | Jo Lawson-Tancred
    Despite costing €9 million, the campaign has been slammed by art critics and government officials.For many, Botticelli’s Venus embodies the Renaissance ideal of beauty, but have you ever wondered what that might look like today? Italy’s ministry of tourism has launched a campaign that reimagines the iconic figure as an influencer—and it has been swiftly ridiculed on social media. “Hi there, everybody. My name is Venus,” the ad’s digitally altered protagonist announced on her Instagram. “But that’s something you probably already know. I’m 30, ok maybe just a wee bit more than that… And I am a virtual influencer. What...