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Keyword: microbrewers

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  • Political war brewing in beer marketing industry (Microbrewers say bill increases swag ..)

    07/28/2008 12:40:53 PM PDT · by NormsRevenge · 23 replies · 1,123+ views
    Stockton Record ^ | 7/28/08 | Keith Reid
    California's smallest beer makers, including Stockton's Valley Brew, have become engaged in a political fight against industry giant Anheuser-Busch Co. The battle is being waged over souvenirs - specifically, the amount of money California law allows beer companies to spend on the trinkets they give away at bars and festivals. Anheuser-Busch is backing Assembly Bill 1245, authored by Rep. Alberto Torrico, D-Fremont, which would allow beer companies to spend as much as $5 each on the promotional items they give away. The current law puts a 25-cent cap on the items, known in the industry as swag. A statewide coalition...