<p>We can be assured of one thing when it comes to the safety of our food: media hysteria will be inversely proportional to actual risks.</p>
<p>Alfred Hitchcock knew a shadowy figure was far more terrifying than a well-lit known villain. Nothing haunts us more than our own imaginations, said Frank Furedi, sociologist at the University of Kent in Canterbury and author of The Culture of Fear (Continuum Publishing, 2002). Likewise today's newspapers and television networks have found that fictitious, sensationalized, "what-if?" scares of hidden dangers lurking in our foods make the juiciest stories guaranteed to capture audiences and sell papers.</p>