If there's one question I've heard a thousand times from Jews all over, it is this: Why is Israel so bad at PR? I know that when Jews ask me that question, they're also saying, "Suissa, you're in the business, can't you do something?" Jewish emotion never ceases to move me. I look at the pain in people's eyes when they see how the world hates us even after thousands of bombs land on our cities; I see our collective grief when Jews are murdered; I read the passionate e-mails exhorting us to stand up to our enemies, or those...