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  • Wal-Mart looks to Hispanic market

    03/13/2009 11:51:11 AM PDT · by angelcindy · 116 replies · 2,675+ views
    Finanical Times ^ | March 12 2009 | Jonathan Birchall
    Wal mart plans to open its first Hispanic-focused supermarkets this summer in Arizona and Texas as the largest US retailer continues its drive to expand its dominance of the US grocery business. The pilot stores, named Supermercado de Walmart, will open in Phoenix and Houston in remodelled 39,000 sq ft locations occupied previously by two of Wal-Mart’s Neighborhood Market stores. The retailer said that the stores were in “strongly Hispanic neighbourhoods” and would feature a “new lay-out, signing and product assortment designed to make them even more relevant to local Hispanic customers”. The staff will also be bilingual. Wal-Mart’s Sam’s...