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  • HP to stop buying Air America spots

    05/13/2004 5:56:35 PM PDT · by TheLurker · 62 replies · 1,050+ views
    A response to a letter sent to HP investor relations: I apologize to your offense to the radio commercial airing on an Air America affiliate. It is not the view of HP to use mediums like TV or radio to support or disagree with any type of political agendas, and the overriding consideration in buying media is to reflect HP as a responsible and global corporate citizen of good standing. When purchasing media for use in communicating HP messages, we generally look for where are core target is and where we will garner the highest response rates. We do not...