"...this sounds pretty whiny for a first-look official campaign ad. The script for it amplifies that quality, as it sounds as though Trump wrote it himself. “Struggling big-time,” “failing so bad,” “Trump’s support was so powerful,” and so on. It’s comic-book language for a comic-book grudge. Everything about this ad is about Trump’s personal affront, and nothing — not a single word — is about the issues of the day, policies Trump wants to implement, or even voters themselves. It’s sixty seconds of personal butt-hurt, broadcast nationally."