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Keyword: guiltingcommercials

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  • Nationwide ad featuring 'dead' child is most controversial of Super Bowl

    02/02/2015 2:47:03 AM PST · by SMGFan · 54 replies
    Fox Sports ^ | February 2, 2015
    GoDaddy may be off the hook. Insurance company Nationwide set off a Twitter firestorm Sunday with its first of two commercials in the Super Bowl, a 45-second spot featuring a young boy talking about all the things he won't be able to do in life ... because he's dead. Among the things the boy says he'll never experience: riding a bike, getting cooties, learning to fly, traveling the world in a boat with his dog and getting married. "I couldn't grow up," the boy says, "because I died from an accident."
  • Nationwide was the most mentioned Super Bowl advertiser on social media — not for the right reasons

    02/02/2015 9:25:04 AM PST · by xzins · 62 replies
    BusinessInsider ^ | 1 Feb 15 | Lara O'Reilly
    Nationwide ran two ads during the Super Bowl this year, but it was one that told the story of dead children (watch it below) that really got people talking. So much so that Nationwide has landed itself the ominous title of the most-mentioned advertiser on social media during Super Bowl XLIX, according to quickfire analysis from digital marketing technology company Amobee Brand Intelligence across Twitter, Facebook and YouTube. The ad, which featured a boy talking about all the life achievements he missed out on because he died in an accident, was an attempt to raise awareness about the fact that...