If the non-Jewish public is even vaguely aware of the Chabad-Lubavitch movement, it's probably because its annual telethon draws celebrities including Adam Sandler, Michael Douglas, James Caan, Whoopi Goldberg and Anthony Hopkins. But within the Jewish world, this small branch of Judaism is generating outsized levels of interest — and concern. On the one hand, Chabad — with its rigorous observance of Jewish law and rabbis in long beards and wide-brimmed black hats — has become an island of growth, innovation and success at a time of aging synagogue memberships and stagnant population elsewhere among American Jews.