Paradigm Shift by Ari Bussel Israel cannot win the PR War if she acts on a different sphere than her enemies. Thus, her meager efforts to react and respond, consistently too late, are ineffective. For Israel to be successful in her efforts, she must play on the same field as her enemies. Short of that happening, the outcome is fixed: Israel’s PR attempts will continue to fail. Changing a frame of reference is useful in discovering trends and cause-outcome connections to which we were otherwise unaware. This can be achieved either with the distance of time or space. Let us...