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  • Salesforce to productise politics

    04/06/2007 10:27:35 PM PDT · by rmlew · 4 replies · 418+ views
    the INQUIRER ^ | April 06 2007 | Martin Veitch
    NOT CONTENT with hypergrowth in the business world, ubiquitous on-demand software pioneer Salesforce.com is moving into politics after providing the underlying CRM program for US Republican presidential candidate Mitt Romney’s ComMitt fundraising efforts. Political campaigns have traditionally been concocted using a ham-handed combination of chewing gum and string but the face of the Salesforce platform probably fits for anybody seeking a highly distributed and shareable programme that is accessible over the web. Having done the deed for Romney, Salesforce wants to productise its work in a programme called CampaignForce that will be distributed on the AppExchange trading site for Salesforce-compatible...