Record numbers of people are now visiting blogs, proving that blog visitation is now part of mainstream online behavior for many internet users. Once bastions for the tech elite, blogs are now as ubiquitous to the web as reality shows are to television. Blogs are redefining how people experience the web and, in many ways, have helped precipitate the shift towards user-generated content on the internet (otherwise known as the Web 2.0 movement). The emergence of the blogosphere has marked the true democratization of the internet-- a paradigm shift that has taken users from merely having access to information to...