Consider all the Republicans who have won the presidency since Ike. What did they all have in common? The average Joe knew ahead of time who they were! Joe knew who Ike was, he knew who Nixon was, etc. Sure, the true believers know who Cruz is. But Joe Six-Pack does not. So should Cruz be the GOP nominee, Joe will vote as the media - or his family tradition - tells him to. Cruz will lose in a landslide, just as Goldwater did.