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Starting September 3, Target will begin stocking its shelves with a line of wine called California Roots, and every bottle is $5 each. From Chardonnay to Cabernet Sauvignon each bottle in the collection costs as much as your morning latte. The line will also offer Pinot Grigio, Moscato and a general red blend so now the only question is: red or white? The bottles will hit stores just in time for Labor Day, so stock up on your way to a barbecue or just, you know, on your way home.

Paul Masson would sell no wine before its time...which apparently didn't stop Orson from having a quart or two before showing up for the original commercial shoot...

'Two-Buck Chuck' wins wine competition By: BRADLEY J. FIKES - Staff Writer Vin d'Expensive? Meritage Snooty? If that's the kind of name you were thinking would grace a winner of the California State Fair Commercial Wine Competition, get ready for a shock. Try "Two-Buck Chuck," more formally Charles Shaw, the brand beloved of bargain but palate-sensitive wine shoppers. It's sold by Bronco Wine Co. exclusively through Trader Joe's. Shaw's California Chardonnay took first place for Best Chardonnay from California. To some in the clubby California wine community, that must seem like a Michelin's Red Guide giving three stars to a...