It's the Advertising Standards Authority who threw the complaint out - an independent TV watchdog.
Clearly there are at least 70 people in the UK who have read all that anti-SUV nonsense going on in the US and thought they'd jump on the band-wagon. The irony of the story is that the Land Rover in question had the latest 2.7l twin-turbo diesel engine fitted which is ultra-green returning 30mpg and tiny emissions in a three ton car. . .