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98%  
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  • Rupert Murdoch's Paywall Disaster: Readers, Advertisers, Journalists & Publicists All Hate It

    09/09/2010 11:02:33 AM PDT · by lbryce · 26 replies
    TechDirt ^ | September 9, 2010 | Staff
    We had already seen the early indications that Rupert Murdoch's paywalls from The Times and The Sunday Times in the UK were a dismal failure, but as more information gets leaked about how the paywalls are working out, it's looking worse and worse. Beyond the fact that not too many people are signing up to pay, the move has upset advertisers who don't want to advertise to such a small audience: Faced with a collapse in traffic to thetimes.co.uk, some advertisers have simply abandoned the site. Rob Lynam, head of press trading at the media agency MEC, whose clients include...